A good Landing page is very important for successful online Campaign. This is the first page which a user would see on your website after clicking a link in your ad. As an advertiser you should try to get a perfect landing page which can convert well. You should know about your Customers likes and dislikes. While Designing your landing page you should take care of about your Customers requirements and make sure that your landing page contains all the elements which your customer want. Below are the few questions which you should ask to yourself while creating your landing page.
Whether Your Landing Page is Relevant to your ad or it talks about any other offer which is not similar to your ad copy?
Whether your Landing Page contains an Attention Grabbing Headline? A visitor takes a decision in 8 seconds so if your headline is not good enough to grab the visitor attention your visitor would go to any other page.
Whether your Landing Page contains the important and useful content your visitors are searching for or it just contains your sales pitch, advertisements etc?
Whether your Landing Page has Clear Call to Action Link at the Top or its hidden Somewhere in the middle of text at the end of the page? Do you think your customer has time to search for your call to action link till end?
Whether your landing page is Easy to Read? Does it have a Proper color scheme and Font Size so that your users can read the text easily? Is it providing a Pleasant Experience to the user eyes?
Whether your Landing Page contains relevant images describing your product features and helping your users to take a correct decision?
Have you removed all distraction elements from your landing page like links to other pages of your website or information about other offers which can confuse the visitor and reduce its ability to take decision?
Whether your Landing Page is Computer friendly and does not contain any pop-ups or other obtrusive elements like freezing the browser or installation of spywares etc which can affect your visitor computer?
Whether your landing page loads easily on slow internet Connections? An ideal landing page should load in less than 8 seconds even on Dial up Connections.
Whether the desired action you want your user to take after visiting your landing page is easy to complete? Are you providing the simplest process possible to your users to take the desired action?
Whether your Landing page can build credibility among your visitors? Does it contain information about your business and Privacy Policies? Does it have a disclaimer telling visitors about how you are going to use their personal information in case you need personal information from them?
Are you testing your Landing pages at regular intervals and analyzing the results? Are you making modifications on your landing pages based on the test results and trying to improve them?
These are the few questions which one should definitely consider while creating a landing page. If you know of any other question which you think should be asked while designing a landing page then Please share with us in the comments.
Rado Parling is a freelance writer and mainly writes on landing page design and optimization, SEO and Affiliate Marketing.
Landing pages must create in a manner that’s very appealing to visitors. Otherwise, it will end up without any conversion.
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Great post Rado. Thanks to Kim for having it on her site!
I just posted about it myself
having good sales copy that converts is a must. You really need to track your conversions and try to rotate different landing pages to see which works best.
Thanks for your review I’m just learning so I don’t know much about landing pages but I was told that they are very effective in selling online. So where do I go to learn landing page design and creation?
Yes, You are right. A landing page is an entry point to the website for visitors who reach that website by clicking through from an external link. Thanks for this post.
I agree on the importance of landing pages, I’d also say your brand needs to be instantly recogniseable on the landing page to your customer.
James Baxter
Cool Brands of Britain
It’s great to talk about what a landing page should have, the elements of one, call to actions and so on but what does one look like.
I read so much stuff about landing pages but can never see an actual lading page show by the people who know so much about them.
If you want us to do well, show us one!
hey its very help for me begin my earning..thank you..keep sharing
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