Yesterday was also my son’s 21st birthday, so we went out for lunch. Yes, I know I don’t look old enough to have a 21 year old, thank you very much (and the waitress even handed him the check, which he promptly handed over to me). Anyway, my son is in college. My son lives in a “party house”. My son may or may not have told me a story similar to the following scenario:
Boys in frat houses make fake accounts on POF posing as girls. These “girls” then chat with area men and agree to meet them on the condition that they meet on neutral ground, at a “cousin’s house”. Oh, and he should bring beer. Other boys pretend to be “her” dates as well to see how he will react. The girl mysteriously comes down with something (a penis maybe) and can’t make it to the party…
As you can see, this is
cheap free entertainment for the boys. And free beer. And while I laughed at the whole scheme of things, I felt a tad sorry for their victims who were just looking for love. And then I realized that my Christian Louboutin shoe ad that I intended for a 20-something female who loves stilettos may actually be being seen by a teenage boy with toe jam.
Plenty of Fish claims they have 30,000 new singles sign up on their site every day, which is an impressive number. But it makes me wonder how many of them are legitimate registrations? Even upgraded paying members aren’t “verified” for validity. Anyone can get a credit card number by buying a pre-paid debit card nowadays.
And my mind wanders further. What about those semi-legit accounts where real people tell little white lies to make them sound more appealing? For instance, if I had an profile on Plenty of Fish, I may claim to be 29 years old and have my Ph.D. And while I’d like to think I could pull that portrayal off to my suitors, I myself would be receiving advertisements geared to women ten years younger and more educated than myself.
Just think, these same people also make fake/false Facebook accounts (and MySpace accounts, and Google profiles, and…), which is now making me rethink my whole advertising strategies elsewhere as well.