First, what is a “roundup post” you ask? It’s basically a blog post where you pick a topic and then gather and curate the content for that post from other bloggers. Yesterday I wrote a roundup post about Easter desserts, so I’ll use that as my example.
I had found a lot of cool looking Easter desserts on Pinterest, but I didn’t want to use those in case the images were copyright protected. Instead I went to a blogger Facebook group that I belong to and asked if any fellow bloggers had posts on Easter desserts that I could use. I then included those responses with links back to the original recipes. Lastly, I made a collage of the images for Pinterest since Pinterest sends me thousands of visitors.
I realized there has to be an easier way to find content from bloggers, so I came up with a way! I created a Custom Google Search that only searches for blog posts from bloggers that have given consent for their content to be used in blog roundup posts. How did I get consent? There are several Facebook groups where people ask and reply for such (here’s where I asked). So far, my database includes over
250 500 blogs, so I could write several more posts on Easter desserts alone now if I wanted.
And I’m sharing my free list of roundup approved bloggers with you mainly because I’m proud of myself that I figured out an easy way to curate available blog posts. Now that I’m done patting myself on the back…
By now, you’ve probably realized that the biggest advantage to creating a roundup post is that the other bloggers are doing most of the hard work for you! You’ll notice that I didn’t personally create or bake any of the Easter dessert recipes or take any of the pics (something I’m terrible at). I simply added my own thoughts to keep the content unique.
Round up posts are usually rich in keywords as well, so you may notice that when you search, you actually find a roundup post by another blogger. Don’t let that deter you from making your own roundup; let it inspire you to make yours even better. And roundups don’t have to be recipes; they can be anything from crafts to printables to product recommendations.
You can even do an “expert” roundup post where you ask other bloggers to comment on something specific. Several of my colleagues have already wrote more in depth about expert roundups, so I’ll leave that expertise to them:
- Zac Johnson: Expert Roundup Posts: 17 Examples in Different Niche Markets
- Sue Dunlevie: Everything You Need To Create An Expert Roundup Post
- Sean Falconer: A Simple Guide to Creating an Expert Roundup Post
- Brian Land: The Ultimate Guide to Creating an Expert Roundup Post That Gets 1000s of Shares
See what I did above? That’s a roundup of posts about expert roundups. If you are only linking to outside sources and not using their content, you do not need to ask consent beforehand.
Another advantage to creating roundup posts is that the bloggers you’ve listed are happy to be included, so they will likely like your tweet or pin and may even share your post on their own social media to their followers.
Just as bloggers want to be included on your site, you’ll want other bloggers to include you as it will help you reach new audiences. Plus the links back to your site are good for SEO.
Now, what is your next roundup post going to be about?