Yes, you can use your writing skills to promote your site through other blogs!
It will take some research to find well-ranked pages that accept guest blogs. Remember, the goal is to promote your site, so the more esteem the parent blog can lend you, the better. Blogs that place the author bio and your link on top of the post are optimal. It’s also great if you can include more than one link in the author bio or a “share” button to a social media outlet.
Make a checklist of the things you would like a parent blog to offer, and stick to your priorities. (You don’t give away content for free!) You also want to make the parent blog happy, so check to see if there are any guidelines (content and word count are the big ones). Adhering to the webmaster’s requests is a key part to being accepted as a guest blogger.
Look out for blogs that mark author bio links as “nofollow”. Essentially, this means the parent blog is marking you as spam, which is an insulting way to repay you for your work. The goal is to inject as of your links as possible into the Internet community. This is called link building.
Guest blogging also opens up doors for partnerships and networking between you and other webmasters, writers and editors. You can invite guest bloggers to submit for your blog as well, but use discretion about content. Remember, it’s OK to say “No,” when someone sends you something that’s not up to snuff. It’s all about building credibility, so don’t ever agree to a deal (i.e. an exchange of guest posts) that you can’t renegotiate.
Here’s a great guide to building links through guest blogging!
Great Content for Easy Sharing
Great content has sharability. Meaning, people who think your information is useful will ask permission to repost it or will share it on Facebook or another social media site. You should be linking your blog posts to your Facebook already. Even though link building is a far superior SEO method, the prevalence of social media has not gone unnoticed by Google, and with the online community spending 23 percent of its time on social media, you can’t afford to leave your blog out of the loop.
Posts don’t have to be only in written form. Use a variety of media that can engage and inform your target audience. Photos, videos and even art can make your blog more engaging and unique.
Great content may take more time and effort, but it’s worth it! You’re appealing to an audience and obtaining organic links, which is really cool!
Here’s another great article on SEO tips.
Keep your Website spam free!
Even if you have brilliant content that your readers enjoy and trust, a spam-ridden site can knock your site’s credibility in the dust. Monitor your comments for spam and don’t allow any flashy pop-up ads or shady links on your site. The money might be tempting, but building a brand and a loyal fanbase is emerging as the key factor in taking your blog to the next level. Oh, and Google will penalize you for this crud. Don’t believe me? Even Forbes and JC Penney had their sites knocked back for their practices when Google Panda first hit the scene.
Angelita Williams is an education blogger who loves writing about all the latest online learning trends in the industry. When she’s not writing articles, Angelita is probably trying a recipe from her library of cookbooks. You can reach her at email@example.com.