This week has been depressing enough with the Boston marathon bombers and the fertilizer plant explosion in West, Texas. Add an industry shocker to the mix that Google Affiliate Network (GAN) is closing, and affiliate marketers are truly having a bum week. Some affiliates are claiming this is the end of affiliate marketing. Others, mainly Outsourced Program Managers (OPMs) and other networks, are looking at it as an opportunity. I can see both angles. I’ve already decided long ago that Google loathes small affiliates, so am glad to be working on other projects where I see huge potential still on the horizon.
For more thoughts on the GAN closing, my colleagues have written some great articles and advice on the subject:
- 5 Reasons Google Shut Down Its Affiliate Network by Angel Djambazov
- Affiliate Migration: Three Immediate Action Items by Carolyn Kmet
- Thoughts on the Google Affiliate Network Shutdown by Scott Jangro
- Time for a Program Reboot? by Joe Sousa
- Migrating Affiliate Programs from Google by Greg Hoffman
- What To Do Now that Google Affiliate Network is Closing by Tricia Meyer
- 5-Step Cheat Sheet to Migrating Affiliate Program Changing Platforms by Geno Prussakov
What’s your take on the Google Affiliate Network Closing?
Original Image Credit: Google Images. Edited by yours truly.