Power of Twitter: Zappos Sells Books

Disclosure

Move over Amazon, Zappos.com sells books!

When I toured Zappos‘ headquarters while in Vegas for ASW09, they handed out cool bookbags and let us pick out a complimentary book.  Tony Hsieh, the CEO of Zappos personally read and recommends every book choice. Since I finished reading my book, I tweeted this to Tony yesterday asking if he had a list online of all the recommended books so I could add some more to my library… 

Tweet From @KIMarketing to @Zappos

Tony direct messaged me today with this link:
zappos.com/zappos-library 

I was not only impressed to receive a response from the CEO within 24 hours, but also impressed by what I saw when I clicked on the link!  Not only were the recommended books listed, but with links to them for sale directly from Zappos.com!

Then being the bargain shopper that I am, I did some price comparison shopping on the “Most Popular” book titles…

Flipping The Switch by John G. Miller, $13.57 with Free Shipping (remember Zappos offers Free Shipping Both Ways on ALL orders). Amazon Price $13.57 Plus Shipping if you’re not an Amazon Prime Member.

Purple Cow by Seth Godin, $14.25 Free Shipping. Amazon Price $14.25

The Big Moo by Seth Godin, $13.57 Free Shipping. Amazon Price $13.57

See a trend here (besides Seth Godin’s association with cattle)? Yep, all the same prices.  Coincidence? I think not. Being an Amazon Prime Member, I’m probably more apt to order from there, as I get Free 2-Day Shipping.  But for those of you not as “prime” as myself, then ordering from Zappos.com would be the better option.

Now which book should I order first?  Which books have you read yet?

P.S. You are following me on Twitter @KIMarketing, right?  I was playing around at TwitBacks.com, so check out my new (free and made in under a minute) background.

About Kim Rowley

Kim traded in her business casual attire to work from home full-time in 2001. She now mainly works while wearing free tshirts and pajama pants. Follow Kim's Personal Accounts on Google and Twitter. And see all of Kim's sites at KIMarketing.com.

Comments

  1. Zappos Rocks! I just got a call from Zappos after they read my post making me a VIP Customer! Benefits include FREE One Business Day Shipping! Take that Amazon.

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