Today’s marketing efforts encompass such a wide variety of mediums including traditional media such as broad sheet newspapers and local publications, television, amongst other more traditional solutions were once thought to be the cutting edge method for any industry leading business.
It is never enough in business to expect growth and profit from just word of mouth or people chatting about your advertising campaign, what matters is conversion. A good way to improve upon your prospect to conversion ratio is to encourage the prospects to interact with your brand, build into your advertising campaign desire to connect and encourage those who were interested in your product or service to connect more with the business and future products and services.
A product advertisement is nothing without a face sponsoring it from behind. Feed off of the conversation created by your campaign, here are a few tips to help your marketing effort:
Make a Website
Nearly every business has a website in this day and age, don’t they? This recommendation is to build a specialist website for your campaign. If you look at all the big advertisers out there, they all have special websites which can help to stir up buzz around the main site which has your products and services. The special website is more of a face of the entire campaign and a reference point – rather than using the main company website, it allows a business as usual approach for every day customers.
Social networking is an ideal marketing source a business can utilise for interacting with their customers, sites like Facebook and Twitter are perfect examples which can help in this area. Social networking allows a customer to become a part of your business community, and interact with likeminded customers. People who share your website are effectively marketing your brand or recommending it to their friends who in turn they may become a customer; this paves the way to potentially many more followers.
Promotional products can help spread your advertising campaign and brand in the real world to prospects that otherwise might have missed them. Choosing promotional products which suite the brand and the customer will help you to capitalise on the success on the success of another campaign and help to spread the word even further.
Increasing the contact between the elements of your advertising campaign, brand and prospect customers is the best way to increase the overall conversion ratio. The further your reach the more potential you have to reach your target audience, and the more likely they are to purchase from you in the future.
Look to implement these kinds of tactics the next time you’re looking to run advertising & marketing campaign to improve your overall chance of success.
Rosie writes on behalf of Fluid Branding a promotional products specialist. Fluid Branding have thousands of promotional products from promotional mugs to calculators, from promotional pens to umbrellas. Fluid Branding have something for everyone.