When you’re looking at running a small business, the budget can be pretty tight. This is especially true in the beginning, when you’re just starting to get the word out about your company and the products/services you’re offering to the community.
And what’s the best way to get the word out about those products and services? Why, marketing of course! The best way you’re going to get more people interested in what you have to offer is by telling more and more people about your company.
The good news is that you don’t have to spend all of the money in your bank account for these marketing techniques! Below are some of the top ideas for creative marketing for small businesses. Try them out and see how they work for your company!
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Conduct A Survey.
One of the first steps you have got to take before you start your marketing techniques is to do the proper market research. You’ll want to conduct a short survey of your community to see what your customers are actually looking for. Are they even going to be interested in the product or service you’re offering? Do they need it?
You can do this on a budget by just creating an online survey and sending it out to your email listing. This is not going to cost you a dime, but will give you so much information about your community and their needs!
Treat Your Existing Customers Well.
For the customers that you already have, you really want to make sure that you’re treating them well. If you don’t keep the customers you already have, you’re going to spend way more money on getting new customers to replace them than you would have if you treated them well in the first place.
Offer plenty of customer rewards programs and keep them coming back if you want to make tons of profit in the long-run!
Get on The Online Marketing Train.
Online marketing is the way to go in today’s digital world. You’ve got to be on all of the social media networks, using SEO to your advantage on your company blog, and advertising wherever you can. This is so important if you want your company to grow and make a big impact.
And all of that can be done for free or at a very low-cost to you! Just do your research on how to best market your product or service online and you’ll be able to work around all of those agencies who would charge you an arm and a leg for their marketing services.
Use All of Your Real Estate.
Make sure that you’re using up all of your real estate when it comes to your physical marketing efforts. This means that you should be using your sidewalks around your office building, the yard that faces the main road, and any other property you own to advertise what you’re offering to the community. You can use affordable signs, banners, and any other physical materials that can be made at a very cheap price.
Try Out Public Relations.
Working with your local newspapers and magazines is a fantastic way to get your name out there in the community. Plus, this is not going to cost you much, if you simply send a couple of press releases out every week!
Get Your Employees to Be Ambassadors.
A super easy and absolutely free way to get the word out there about your company is to use the people you already pay – your employees! Transform your employees into ambassadors by helping them to feel passionate about the services you’re offering to the community. Word of mouth is the best way to get the word out and the best people to do that are the people who are working for your company!
Give Back to The Community.
Organize a volunteering day with your employees or give back monetarily to that community event that’s going on next weekend. These activities are going improve your name in the community and let everyone know that you really care about social issues.
You may think that marketing is going to cost you a ton and is going to be more trouble than it’s worth. However, as shown above, there are plenty of budget marketing techniques you can try out and just see how many new customers they bring in!