Today’s Free Shirt Friday is courtesy of AWeber: Email Marketing Delivered.
But first let’s reminisce to the good old days. The very first paid email platform I ever used was YMLP and I was one of their very first customers (before that I used the free YahooGroups). This was before the days of spam and everyone actually liked to receive email. After my business had outgrew what YMLP could handle, I tested out some other mailers, like GetResponse, but settled down with AWeber back in 2007 (trust me, this has been a long relationship for me on many levels).
I had actually signed up under a white label site of AWeber named ProSender, which I believe was a joint venture with Mike Filsaime (they have since combined). So now that I’ve been shelling out money to them every month for seven some odd years, I got a free tshirt out of the deal. Or maybe it was because I heckled the AWeber team at the last Affiliate Summit.
Either way, I have to admit that I’ve put my email marketing skills on the back burner. I’ve simply had my lists and emails on auto-pilot for a few years now. I have a few autoresponders set up, but I mainly use RSS auto-generated emails, which is super simple to do.
For example, if you sign up for this list of mine, you will receive emails containing “Kim’s Top Deals”. I simply set up a “Blog Broadcast” and entered an RSS feed to automatically send out excerpts once there are ten new items added to this page. I even have it set to then auto-post that newsletter to my social media channels as well (example). There are several options to choose from, and I have different rules for different lists, i.e. send out every Tuesday at 11 am or send out the full blog post immediately after it’s published, and so on.
After I heard Hunter Boyle speak on building your legion of readers and fans with email at Author Marketing Live in Cleveland (where I got the lanyard that withstood being washed), I was inspired to start working on growing my email lists even more.
First I added a lightbox (basically an unblockable pop-up that slides in) to the homepage of one of my blogs as well as an inline sign-up form at the top of an old post on that same blog that still gets search engine traffic, and here’s what happened:
Yes, the old post gets more traffic than the homepage. The homepage conversion rate is 10%, while the old blog post rate is a whopping 19.8%. I’d say that’s not too shabby (aka, that’s awesome).
I’ve also been integrating AWeber into my Gravity Forms (thanks to Vinny O’Hare) and even added the AWeber Footer SlideUp WordPress plug-in to this very site (see bottom of page).
Now I just need to work on setting up more auto-responders. Two excellent mailing lists that I recently subscribed to that make great use of autoresponders are Noah Kagan of OKDork.com (thanks for the recommendation, Shawn Collins) and Matthew Woodward (recommended by Brian Littleton). And both mailing lists use AWeber!
AWeber also has an inhouse affiliate program. And you might want note that the login for the affiliate program is the same login fields you use when logging in as a customer, although they’ve made this a tad bit clearer recently. My customer login name is the same as my affiliate custom sub-domain name, yet my affiliate ID to login is a number (see why I was so confused?). I saw that James Martell recently asked that very same question on Facebook on where to login so I don’t feel so ignorant now.
Phew, this has got to be one the longest Free Shirt Friday posts I’ve ever written. Guess that’s what happens when I actually use and recommend the service I’m writing about. Go ahead, check ’em out at AWeber.com. You can thank me later.
What’s your favorite email marketing platform?