Welcome to the inaugural episode of “Internet Marketing Pillow Talk”, the podcast. Below is the podcast translation (give or take) with show notes.
I’ve been a guest on several other podcasts, but have never actually produced my own, so here is my first attempt at creating my own podcast! Please bear with me.
I’ve been traveling the last two weeks, but thanks to my new Macbook (yes, I finally converted from being a Dell girl), I can now work even better while on the run.
First, I took a much needed girls’ getaway to Florida with my good friend, Tracy. We got some great rates and a direct flight out of Sioux Falls with Allegiant Airlines.
We stayed at the lovely beach condo owned by Mr. Pat Grady of Rhinofish and attended a Cinco de Mayo party at the luxurious home of Missy Ward, co-founder of Affiliate Summit where she served us a Mexican Fiesta complete with Margaritas (yum). I got to see some old friends and meet some new ones! I just can’t believe I missed Dina at the party!
I also got to hang with my affiliate husband Jon Levine from All-Inclusive Marketing and watch him perform stand up comedy at some open mic nights. Whenever I need a pick me, I call Jon for a good laugh.
We didn’t even have time to put on swimsuits and lay on beach while in Florida, probably from doing too much shopping. I guess that calls for another trip!
A few days after I returned from Orlando, I packed my bags again to go to the #Authority2015 Rainmaker Conference in Denver, Colorado. I wasn’t really ecstatic about going after just being gone and all, but am so glad that I did!
I jotted down several notes as takeaways during the sessions that I will share to with you some of the things I learned.
First off, Daniel Pink, author of “To Sell is Human” (which I own, but haven’t read yet, sorry) recommends that everyone watch the movie Glengarry Glen Ross (kind of a tongue twister) with Alec Baldwin (I’m a huge Alec Baldwin fan), and everyone should read the book “Influence” by Robert B. Cialdini. My copy should be here tomorrow, thanks to Amazon Prime.
Jarod Morris from Rainmaker.fm is that one that actually inspired me to do this podcast today and gave some great tips on podcasting, one of them being consistency. Consistency is important in all content, whether it be blog posts, email campaigns or podcasts. An example would be to send out your content every Tuesday at 10 am. Now I can’t guarantee that I will do a podcast every week; guess we’ll see how this one is received!
I got to have a nice one on one talk with Chris Brogan – he’s one of those guys that you can call by his last name “Brogan” and everyone knows who you’re talking about, kind of like Jangro or Obama. Anyway, he also gave me advice on my Tinder profile and told me take down the picture of me dressed as Elvis as to not scare the guys away. Hey, I’m proud of that photo because I won a costume contest as Elvis at the ShareASale party during Affiliate Summit in Philadelphia.
Sally Hogshead was one of my favorite speakers from the conference and not just because she has a cool last name. I took her fascination assessment profile, and I am the Avant-Garde (see below), meaning I’m original, enterprising and forward-thinking. Yeah, I think that fits me. Sally said a good team is comprised of a variety of personalities. So I shared the test with the eAccountable team to test this out. There was indeed a variance, and they were all spot on. You can take the quiz for free here with Code: COPYBLOGGER
Michael King threw out several resources to audit your site like Screaming Frog, Buzzsumo, Social Crawlytics, Deep Crawl and more. See all links via SlideShare.
The main takeaway I got from Joe Pulizzi is that I need a mission statement for each one of my different websites, this one included. Joe is from the Content Marketing Institute (and he always wears orange). I met him last year at the Author Conference in Cleveland, the day before the CMI conference which sparked my interest in content marketing – the main reason I wanted to attend this Authority conference.
There so many other great speakers like Sonia Simone, Ann Handley, Bernadette Jiwa, Scott Stratten and Sean D’Souza who still spoke while not feeling well. And Lord knows Joanna Lord knows more about testing than anyone else in the entire world.
The final keynote was Henry Rollins who basically spoke to all of us that if he can do anything, we can do anything! I think he fired the entire audience up to start their own media efforts! And he intrigued me to research the West Memphis Three case.
If I had to say one bad thing about the conference, only if I absolutely had to, it’s that they served Diet Pepsi instead of Diet Coke. The Ellie Caulkins Opera House was an awesome venue for this event, and I’m so glad I attended! Brian Clark and Jessica Commins did a great job putting on the show!
Now it’s time to get back to work. I hope you enjoyed my first Internet Marketing Pillow Talk podcast!