This week we had the pleasure of interviewing Kev Webster, the author of Endscreen Professor.
Tell me about yourself.
I live in the UK countryside with my family and two dogs. I am very lucky to be able to work from my home office, a converted summer house in the garden and am surrounded by nature. From a young age, I wanted to be a leader and started my first real business when I was 18. That company went on to employ over 100 people over a 12-year period. This was in the design and print industry and was great fun.
Tell me about your EndScreen Professor course.
Endscreen Professor came about from my frustration of losing income from YouTube videos. I explain this on the sales page – I was earning a passive income from two channels and then everything dried up. I discovered that my links where not being seen by 60% of my viewers and set about creating a training package to help folks overcome this. I love video marketing and have completed over 500 VSL scripts via Fiverr and get rave reviews for my work. Creating training products is a natural extension of my experience using video marketing and helping others achieve their dreams.
What is the biggest mistake that most vloggers make with their YouTube videos?
There are many mistakes but I think the biggest is poor optimization prior to loading them on Youtube and after. I teach the former in my course and have seen it described in such detail nowhere else. The other mistake is failing to create a strong call to action or thumbnail for their videos. All taught in the FREE training in ESP.
What is the easiest, fastest way to monetize videos?
The fastest way is to add an affiliate link that‘s related to the video subject. I ‘ve done this with a channel for the last 6 months and already started to get a steady income every month. One channel earning me $100 a month is pretty cool and scalable.
Do you have hobbies offline?
My hobbies keep me sane 😊 Yes I love to make beer and cheese and cider and also enjoy working with wood. After spending a morning writing a video script and totally immersing myself in the subject I find it essential to change my behavior and do something practical. Working from home gives me that luxury of time. I believe that humans MUST have the choice and opportunity to stop what they are doing workwise and engage in something pleasurable. As the old saying goes, ‘All work and no play makes Jack a dull boy’. Since the agricultural revolution we have become more like machines and slaves to our work. This is unnatural and unhealthy and leads to physical and mental illness. Living life in balance is something I have always aimed for. I am very grateful that I have that now and am able to teach others how to achieve it. Working online using internet marketing not be about getting rich but living a rich life. There’s a huge difference.
Thanks for the interview, Kev!