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Last Updated on April 13, 2022 by Work In My Pajamas
Are you able to quantify how many leads your business can attract in a week, a month, or a year from your marketing channels? More importantly, are you able to identify the channels that bring you potential customers, at a very low cost of client acquisition? Currently, there are several sources that dozens of companies channel in for lead generation to improve their conversion rates and eventually sales. The latest technologies help marketers to attract and analyze their lead intelligence wherever it comes from. However, for marketers who would want to track a closed-loop experience, it is important to;
- Equip themselves with proper technologies for sales and marketing for the collection and analysis of lead data.
- Organization of lead data
- Enable engagement and touchpoint tracking during the sales cycles
- Correlate activities to their outcomes
- Continuous analysis of the lead sources brings potential leads to business.
So, what is the rate of your marketing approach performance in the last 12 months in attracting potential leads and sales conversion through the different channels? In this article, we will look into five key online sources your business can use for lead acquisition. The sources include;
Blogging is one of the most common lead sources used in the modern-day by businesses. Blogging uses useful and informational sources relevant to the target market. It is used to optimize a website to rank highly in the search engine optimization for new visitors while increasing the existing leads. In this case, we track our entrances to the blog pages, the number of engagements, the RSS subscribers, and call-to-actions used in the content or blog layout to know the impact of the channels.
2. Premium Content
In your market content on the website, do you use any premium or gated content such as eBooks, webinars, white papers, research reports, or podcasts to offer value to the visitors of your website? There are visitors who will be more willing to exchange their contact information for such premium content as long as they see value in it. So, always try to measure the impact of your premium content using the overall total of the downloads to know the campaign performance.
3. Email Marketing
Do you have an advanced and highly engaging email campaign for your business? This source is one of the potential channels that can help you tap into organic customers that could turn into qualified leads. Based on research by CMO Council and Lithium, emails are one of consumers’ preferred methods of communicating with your brand. Currently, email marketing may feel like an outdated source of leads, but with an advanced solution, it can transform it into a contextual, customized, and efficient means.
4. Digital Advertising
As a business, you must learn to invest in your marketing, especially in digital advertising such as banner ads, paid search, social ads, and retargeting campaigns. To understand the effectiveness of your digital advertising, gauge the impressions, paid channels, or click-through rates and how the customer engages right after their first clicks. Do not forget to incorporate relevant content and CTAs in all digital ads to measure results better.
Lastly, but the most important of all sources, is your website. It is the backbone of your lead-generating campaign. All sources start and end on your website. Your website is a house for all your valuable tailor-made content, solution-based information, services, and contact information. Also, it is capable of nurturing social, email, traffic tactics, and digital marketing adverts for lead generation and engagement. Teach your leads to follow the relevant advertisements on your website for all the solutions and important information. Make sure your website can collect information and lead insights.
In conclusion, although there are several sources of leads, not all will be relevant to your business. In this case, you have to understand your business, customize sources and marketing campaigns that could attract your target clients as leads for eventual conversion to sales.