Business investments in marketing are on the rise. Advertising and marketing spend globally increased by 5.5% in 2018 to $1.299 trillion USD. The forecast for 2019 is an additional 4.6%.

effective marketing tools

Marketing is an essential part of your business. If you are an expert in public relations partnerships or paid ads, then you’re ready to dive into marketing for business today.

But even if you’re a beginner, using the right marketing tools can set you up for success right away. Here are our top 5 choices for the most effective marketing tools you need today.

1. SEO Strategy with Moz

Your SEO, or search engine optimization strategy, is essential. No matter the money you put behind paid advertising or branding, search engines will kill your results if your SEO isn’t on par.

SEO can sound intimidating. Think of SEO as a search engine’s way to determine what should show up at the top of their results. To get started, invest time and experts in going through your website with a fine comb and rely on Moz’s free SEO tools and reports.

Simplify headlines. Shorten sentences. Make sure that your online content solves problems for users, or directs them to your products or services that can. With a simple QA of your website, you’re already miles ahead of the competition.

2. Engaging via Facebook

Facebook users are on the rise. In fact, 71% of all adults in the U.S. use the site while 52% ingest news articles on Facebook as well.

Needless to say, your customers and potential customers are on Facebook. Whether or not paid Facebook ads are in your long-term business plan, it’s vital to get your content live, at least organically, on Facebook.

Create a Facebook business as well as a Facebook group for your business. Share posts and entice your fans to celebrate your brand together within your group.

3. Partnership with Marketing Experts

Sometimes the most effective marketing tools come in the form of a media company partnership. Setting up accounts and posting organically can all be done at the get-go. But when it comes to advanced tactics, you’ll want to hire the experts.

Without a media company by your side, you can test and test strategy until your bottom line swells. But you may lose revenue in the process. While partnering with a media company can be costly and A/B tests will still be necessary, your hired experts will also have past experience that can shortcut tests in the long run.

4. Email Marketing System

Find an email marketing system that works for you. Whether this is a free version of MailChimp or Klaviyo, email works for direct sales and community building.

Rely on your content teams or your own public relations skills to engage with customers and potential customers right in their inbox.

5. User-Generated Content as Effective Marketing Tools

It’s important to focus on what you can offer your audience and customers. But what can they do for you?

Don’t be scared to ask your customers for product or service reviews. Even better, if you’re willing, ask them for user-generated images or even videos to depict how much they love your products.

Re-posting these can increase your trust with other potential customers, too.

Don’t Shy Away from Marketing Tools

With effective marketing tools, promoting your brand online doesn’t have to be intimidating. Consider hiring a media company as trusted colleagues and experts to help lead your brand long-term.

Finally, explore our very own Work in My Pajamas posts and resources for more marketing tool inspiration today.