When it comes to making money, there is no place like the showroom floor or the store isle. The relationship that exists between consumers and the products and services they are willing to pay for forms the backbone to any genuinely profitable sales strategy.
If you do not gain a real sense of this underlying aspect of doing business, then you will miss the central point behind any truly revolutionary sales hack that will bring massive profits to light. With this in mind, the following constitutes four sales hacks that can help your business to ramp up profits quickly.
Nostalgia Is King
Feelings of nostalgia are powerful when triggered within the hearts and minds of average consumers. Whether it is the old brand of throwback soda that you loved as a kid, or it is some product that reminds you of a favorite commercial jingle, the power of nostalgia to cause consumers to gravitate to the memory of products they used to love can drive sales volume up like crazy.
The Snotty Salesperson
When it comes to selling high end items, the psychology that you would think would drive customers away is the one that actually attracts more buyers to the checkout counter than you might think. According to Time, consumers have a tendency to want to be part of a group that does not really want them as a member.
What is somewhat interesting about this tidbit of psychology is that this exclusive attitude and snotty disposition of salespeople, who sell high-end and costly items, suggests that consumers accept being treated less favorably when the item they are buying is perceived to be of a rather high value or conveys high status.
It is as if obtaining that item of high value or status becomes worth enduring the slight, professional disrespect dished at them in order to meet the challenge of the snotty salesperson who is essentially treating them as if they belong to a group of lower status people to provoke the sale.
Direct Marketing and Sales
Another way to boost profits is to engage in a model of direct sales. By putting people in touch with people, as do companies like ACN, this has the tendency to bring real relationships into the sales model. This is actually something that is lost in many other sales approaches.
With direct sales, the relationship you build with a customer or client will often strengthen over time and lead to a trust-based style of sales that occur over and over again as the relationship grows.
While this approach to sales is highly effective and lucrative, it is a lost art among many companies who have moved to a more impersonal, digital approach to marketing and sales. You can see the positive response to this approach by checking out reviews for ACN.
Working the Network
It has always been possible to augment sales volume by getting customers and clients to turn their friends’ contact information over to you. In the past, working these kind of leads was lucrative, but was a lot harder than it is today.
For starters, social media sites pretty much hand people’s social network friends lists over to marketers. This makes it far easier to work a person’s other contacts without needing to milk these individuals for a list of their friends and various forms of relevant contact information.
Today, social media sites offer elaborate digital marketing campaigns that automate this entire process for pennies on the dollar.
There are all sorts of ways to develop sales hacks that significantly increase sales volume. Instead of reinventing the wheel entirely, it is easy to see that many sales hacks share some common elements that are fundamental to selling in general.
By manipulating these factors in subtle ways, you can take already successful sales hacks and make them fit your sales needs even better. As with any other part of the sales and marketing process, developing a good sales hack depends on paying attention to the metrics that expose if it is performing well, or not.