Many small businesses find it dull and difficult to advertise and bring their company out of anonymity. But advertising can be a fun and interesting process. You’ll learn a lot, and hopefully find a way to make your company stand out. Here are five modern advertising methods to boost the visibility of your business.
In This Post:
1. Provide More Value
Regardless of price, more value is what every customer wants. You can add more value through some simple means. Perks like rewards programs, free shipping, special discounts, digital coupons, instructional videos, guarantees, and sample giveaways are all relatively low-cost add-ins that create more value.
2. Build a Referral Network
Reach out to related business for building referrals. For instance, a roofing company could recommend a carpenter, and the carpenter could recommend a plumber. You could even do this with rivals to pass on work you can’t handle. Arranging a favored-partner network with relevant businesses will drive more customers your way. You can do this online as well as offline.
3. Email Campaigns
Today’s email campaign software creates an advertising medium that’s cheap, flexible, and effective. Learn how to craft a compelling, personalized email for new offers and special deals. The trick is not to spam and risk getting black-listed by somebody’s server. Build your own email list of past customers and interested prospects. Just don’t swamp them with emails; one every couple of weeks to your entire list should do.
4. Screen Printing
Think about screen printing gift items with your logo, company name, and possibly slogan. You can use baseball caps, T-shirts, tote bags, mouse pads, and many other articles. Almost anything can be screen printed through a company like Schilling Graphics. Buying these items at bulk rates can reduce cost. Each person wearing a T-shirt around with your logo will generate a lot of brand awareness for a low investment.
5. The Internet
It doesn’t matter how small or how localized your business is. Get a business site or even free page to answer some common customer questions and concerns, and provide additional information. Add some helpful video or infographics if possible. Conclude with a friendly call to action. This becomes an advertising medium that works 24 hours a day, seven days a week without any additional effort once it’s set up. Include a link to it in all of your company correspondence and advertising.
If you’re a small company or new to any of these techniques, you probably have a lot to learn. Learn from your mistakes. If you have a great offer, there’s no need to exaggerate or be overly aggressive. The marketplace will eventually recognize your value.