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As a business operator, you know that competition is fierce. You need every edge you can get over your competition to thrive in today’s modern marketplace, and you’ve realize that websites are becoming commonplace for every company in every industry. In fact, it looks like all of your competitors already have websites up and running. But your business seemed to be doing fine without a website for so long, and that made it easier for you to push the idea of buying a website aside for another day.
Well, that day has finally come. It’s 2017. Isn’t it about time you took the plunge and established an online presence for your company? If you’re still tossing the idea around but haven’t decided yet, here are four compelling reasons why your business needs a website to remain competitive in today’s world.
In This Post:
A Website Makes You Look More Professional
First of all, it’s hard for a lot of people to take a company seriously when that company has no website. It makes you look old, outdated and obsolete. It makes people wonder, “Why would this company not have a website? Did it go out of business or what?” Those are no the kinds of questions you want your prospective customers asking about you, and having a website makes all those bad thoughts go away.
But you don’t want a website that looks like it was created in 1985. So don’t just get on the phone with old Uncle Lou to see if he still makes websites like he did back in the day. The technology has changed tremendously over the years, and you want a site that looks modern and professional, not old and clunky. The good news is that today’s blogging and website design technology is more user-friendly than ever and allows businesses to make their own websites with ease. But if that idea scares you, you can still hire a local design firm to help you out. For example, just do a Google search for something like “Utah web design firm” or whatever state you live in to find what you’re looking for.
Your Website Advertises Your Brand 24/7
Once you have your website up and running and have some content on there, the magic begins to happen. Your website becomes a billboard that advertises your brand around the clock and can be seen by millions of people around the world – or at least thousands of people around town. The Internet is a powerful tool for drawing new customers to your door, and your website is what makes that possible.
Customers Want To Connect With You Online
Right now, there are people on their computers and on their phones searching for the kinds of products and services that your company sells. But if you don’t have a website, they aren’t going to find you. Instead, they’ll find your competitors, and they’ll just end up doing business with them instead.
Your customers – both present and future – want to know more about your products and services. They even want to know more about you and your company. But if you’re going to make them get in their cars and come down in person to pick up some brochures or catalogs or to walk around the sales floor in person, then you’re going to lose some of them.
Make Your Business Mobile Friendly
Something else your customers like is being able to access your business while on the go. This is why you should have a mobile app for your company that people can access at the palm of their hand with their phone. With that said, building an app is hard. In fact, it is like building a house. It requires multiple fields of expertise, investments of time and money, with near-endless rounds of testing, revising, and updating. Therefore, if your company decides to build an app, this probably shouldn’t be something you do yourself unless you have an in-house team that can develop an app because it is so complicated. If you don’t have an in-house team for app development, you will want to look at other companies to develop your app for you.
A Website Can Make Sales While You Sleep
One of the biggest benefits of a website is that it can attract leads and make sales for you all by itself. All of that can be automated. Let that sink in for a minute. A website is like a whole department of employees who never sleep, never take a break, never get sick, never go on holiday and best of all – never require a paycheck. You just pay your annual fees and hire someone to set it up, then it just runs on its own. That is an investment that will pay for itself many times over.
When you add up all the benefits, there’s really no good reason to not have a website for your company. Your website will improve your reputation, educate your customers about your products and services, attract leads and make sales around the clock. There are very few other investments you can make in your marketing efforts that will rival the value of a website. It’s time to jump on the Internet bandwagon and get your company out there with a professionally-designed website.
