Micro-influencers are a hot-topic in social marketing. If you need to gain more attention for your blog, drive more traffic to your site, and increase your audience, there are numerous benefits you can gain from working with a micro-influencer.
Micro-influencers have accounts with anywhere up to 100,000 followers. Macro influencers have more than 100,000 followers, and mega-influencers have an audience of millions. Given this information, you may be wondering why you shouldn’t be concentrating on mega and macro influencers. There’s a simple answer to that question; those influencers charge vast sums of money to promote you to their audience, and some avoid working with other accounts entirely.
Micro-influencers offer a unique opportunity that offers extended reach for your content, at a reasonable marketing cost you can afford. Here 7 reasons why you should work with a micro-influencer to grow your online business.
- Reach Your Target Audience
Micro-influencers operate in niche markets, with followers that hang on their every word. Micro-influencers have an advantage over macro and mega influencers; authenticity and a targeted audience.
Accounts that follow micro-influencers are generally interested in that specific niche, as opposed to mega-influencers that have a broader range of followers. For example: If you sell diving equipment, a mega-influencer will have followers from all types of life that may or may not be interested in diving. However, a micro-influencer that’s interested in diving will have a following consisting primarily of divers only.
- Decrease Marketing Costs
Marketing costs money. Developing an online strategy with social marketing, ad spend, PPC and AdWords is a critical component of any online business. However, the cost of these marketing activities could run into the thousands of Dollars.
Working with a micro-influencer allows you to leverage their audience, at a fraction of the cost of traditional advertising methods and online campaigns. A micro-influencer on a social platform like Instagram will charge between $75 and $250 to promote your post.
If you strike it lucky, you could be fortunate to develop a relationship with the micro-influencer where you cross-promote each other’s products for free.
- Enhance Your Authenticity
Traditional marketing strategies are on their way out. No-one reads billboards while they’re driving on the freeways anymore, everyone’s looking at his or her phone instead.
People are less inclined to believe celebrity endorsements as they understand that the influencer is being paid to promote the product. Micro-influencers experience a higher level of trust and authenticity with their audience.
- Improve Audience Engagement
Micro-influencers have smaller, targeted audiences. A smaller audience makes handling the user engagement a lot easier.
Engagement rates drop as follower count grows, it’s common for mega and macro influencers to avoid their comments section altogether and stop engaging with their audience altogether. Micro-influencers allow you to keep track of all engagement without becoming overwhelmed by the sheer volume of replies and mentions.
- Leverage Influencer Content
Micro-influencers realize the importance of content, and they typically have an excellent and effective posting strategy with high-quality images and blogs. Some micro-influencers grow their audience through compelling visuals, while others may be experts in video content or blogging. Choose to work with influencers that are strong in areas of content production where you are weak.
If you struggle to create viral videos, work with an influencer that loves to post videos. If you can’t seem to find the right inspiration to write a blog, find a micro-influencer with a gift for writing brilliant articles.
If you’ve dreamt of making money with your blog, then reach out to a micro-influencer today. Make a list of the top 10 micro-influencers in your niche and write a script that you can message them asking for their help. Keep your request informal, focus on commending them for their efforts and then pitch them your collaboration idea.