Whether you’re selling T-shirts, crafts, or automobiles online, you won’t have any sales if you don’t receive any traffic. As the owner of an Etsy shop, you face the same challenges as the big-box retailers, just on a smaller scale. You must establish some type of marketing plan so customers can become familiar with your brand. If you aren’t sure how to drive traffic, here are some marketing basics to keep in mind as you sell your shop.
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Understand Your Target Customer
Who is your ideal customer? You must ask yourself this question and come up with an answer you can define. Once you’ve done that, you’ll be able to create an appropriate message for your marketing. Are they from an area, a demographic? Where do they frequently shop online? You should know your customer inside and out, hopefully because you’d like to buy your own products. Tag your items carefully and provide descriptions that attract people you know will be interested.
Utilize Social Media
Social media sites have become one of the best ways to market for free. People enjoy sharing, browsing, and being part of a community. Places like Instagram, Facebook, and Pinterest are constantly active with new images, videos, and text. Create a following on these types of channels by posting videos and images of your products. The more pictures you have, the more people will know about your items and will be able to make a decision on them faster.
Create A Blog
Give potential customers a peek into your world. By creating a blog, you have the ability to increase engagement. You can write about do-it-yourself projects, offer advice for individuals who want to start selling on Etsy, or show them what it takes to run an Etsy shop. Consult a web design service for help if you have never created a blog and talk about how you want your site to look and what features you want the most focus on. Write from what you know, and use your passion for your products as inspiration for more topics.
Start A Newsletter
You can also start an email list for free and build a base of customers. This gives you control over your own database of potential buyers who are interested in your products, and just think, you can email this list whenever you want. Offer a free gift or free shipping so they will be enticed to sign up for your newsletter. Be sure to place an opt-in, order receipts, and shop announcements on your blog.
Collaborate with Others
By collaborating with other like-minded individuals in your niche, you can increase engagement and build awareness of your brand. Follow others in your industry who you respect. Engage with them through their social media channels by commenting on their posts. You may also want to contact influencers on social media sites like Instagram. They will often sponsor someone for a nominal fee.
Giveaways and Promotions
Promotions and giveaways can help you create your customer base. Use these as ways to entice people to sign up for your email list. However, use them sparingly, as you don’t want to devalue your brand.
By following the above tips, you should see an increase in customers who want to engage with your shop.