Disclosure: This post may contain affiliate links, meaning we get a commission if you decide to make a purchase through our links, at no cost to you. Please read our disclosure for more info.
Last Updated on January 20, 2024 by Work In My Pajamas
If you’re an entrepreneur who’s decided to raise a startup out of nothing, you’ll need all the help you can get to grow into a viable business. In the world of social media, it’s imperative to have a good marketing model; however, it’s likely you don’t have the money to hire a company that deals with this professionally just yet. Instead, you have to resort to self-promotion. It might appear to be a heavy burden to carry, but tackling self-promotion by yourself doesn’t have to be that challenging. When you are starting up it’s all about getting things done, so here’s the ultimate guide to shameless self-promotion for startups.
Know your story
This is the first and golden rule of self-promotion. Every startup needs to have a consistent narrative – a set of missions, visions and goals that create a cohesive narrative. On the one hand, it might seem like an easy task to do – after all, the story is essentially about you. On the other hand, in practice, it proves to be one of the greatest challenges you’ll face.
Most people, even those who have significant financial sources to back them up, will concentrate on creating a narrative because it is one of the most effective ways to get your “story” out. First of all, you need to be positively certain about the consistency of the narrative that’s going to create a connection between you and your staff, as creators, and the product.
It’s not meant to be something that just fell into your lap, it has to be carefully thought through, keeping ultimate goals in mind, and implemented comprehensively via all social-network channels.
Social networks
Your story, as specific and solid as it is, needs to be put up on the official website of the company and shared, across all social networks. Instagram, Twitter and Facebook are your new best friends. You’ll need to update your site and the story of your company’s development regularly if you want to be noticed.
Furthermore, there are website platforms that are dedicated to functions like company promotion. Just make sure to do a careful research of all the potential websites, since using them will cost you a monthly fee. Don’t mind the price, find the website that offers you the kind of publicity your type of company needs.
This is the most important aspect of self-promotion that’s also mostly free. Additionally, sharing and updating your profiles in stable interval increases your chances of being noticed by more people. The most fascinating thing about it is – there is no trick nor a catch about this. You just need to churn out posts and photos that are diverse enough and specific to your brand.
Put your logo on everything
Another open secret of self-promotion is a carefully thought out logo. First, you need to be sure that logo perfectly represents your company and your mission. You’ll need to spend some money on good designers but it’ll pay off in the long run.
The most important aspect of self-promotion when it comes to your logo is rather simple – you can print it on anything: from high-quality personalized diaries to squeezers, pencils, shirts and simple stickers, your logo will do a lot of work for you. Most of these items can even come in your company’s colors.
A good logo, designed with a striking color scheme, will stick in people’s minds, and some of these people are likely the kind of entrepreneurs that can push you forward. This is when both visual and story-related part of your company’s agenda gets a life of its own and basically starts promoting itself. However, this doesn’t mean your job is done.
When it comes to self-promotion, the point is to keep going without winding down. The victory in this field is measured in consistency. If you’re willing and eager enough to create something meaningful, you can start with the above-mentioned methods.
