Any seasoned business owner knows that the success of their enterprise lies almost entirely in how they present their business and products. The first point of contact between you and any potential customers are the images of your product.
Before any review, before any detailed look into specs, the customer will see your photos. If you want to entice them to buy your wares, you need great photos.
This begs the question, if you want the best for your business profits; why would you settle for anything less than high-end, professional photography?
In This Post:
Why Should You Hire A Professional Photographer?
You might be thinking something along the lines of- In an age where absolutely everyone has got a camera on their phone, why would you have to spend time and money hiring a professional photographer when you could conceivably do it yourself?
The answer is pretty simple- Professional photographers have the training and equipment that you just don’t have.
They’ve been professionally trained to take great photos. In fact they don’t just take photos, they design photos; they hunt for the perfect angle, the perfect lighting, the perfect position. There’s a lot more to taking a photo than snapping the shutter. They’ve honed their craft specifically to offer you a result that you simply can’t get yourself.
No matter what some so-called, ‘self-trained photographers’ say, there’s just no substitute for the work done by a professional photographer.
Let’s say you’re running a restaurant and you need to present customers with photos of your food. Would you really settle for pictures of food that have poor lighting, uneven composition, and stick them on your menu?
Do you think that would look appetizing?
Do you think customers would spend money on what you’ve got?
We’re guessing your answer is likely a resounding no, right? Why would it be different for any other product?
If you own an online business that sells any sort of physical product; be it food, accessories, clothing, jewellery, etc; photos are absolutely crucial. Without professional presentation, you’re not actively promoting your product, and you likely won’t entice anyone. A terrible set of photos, can easily convey a lack of effort or funds on the part of the business owner.
Refining Your Own Online Presence
Social media has become a vital point of contact for business outreach; Facebook and LinkedIn have become your business resume. How you present yourself on these platforms can influence both clientele and customers to invest in you and your business. Professional photographers don’t just help you market your product, they help you market yourself. A good profile picture and cover photo make you stand out from the crowd, phone selfies just won’t cut it.
Equipment, Experience & Expertise
In terms of equipment alone, the difference is night and day. A high-end photographer will be sporting a camera worth upwards of $2000. The clarity and quality of their photos look closer to a blockbuster movie than your average instagram selfie.
That’s not even mentioning the extra equipment: Tripods; keep the camera completely steady. Professional lighting; optimises each image no matter the environment. External Camera Flash Accessories; lighten and sharpen the image, making your product pop.
Hiring a Professional; An Obvious Investment
Professional photographers know exactly what you need, and know exactly how to shoot your product in order for your business to succeed. It’s not cheap, but it’s more than worth it.
If you’re small business owner, springing for professional photography for your products and services should be an obvious investment to stand out from your competition. It could spell the difference between success and failure for your venture.