Disclosure: This post may contain affiliate links, meaning we get a commission if you decide to make a purchase through our links, at no cost to you. Please read our disclosure for more info.
Last Updated on June 9, 2020 by Work In My Pajamas
CBD consumer sales are on the rise, which is excellent news for CBD business owners looking to improve their online CBD oil sales via an eCommerce website. However, in order to sell CBD online successfully, it’s important to understand how to effectively market it both with and without advertising.
There are several proven digital marketing strategies that you can use in order to improve CBD oil online marketing; social media marketing is an obvious choice, particularly through influencers. Whether you’re just starting out selling CBD oils or simply want to improve your sales, here are some tips that might help.
In This Post:
Improve Your Website
First of all, you need to make sure that the eCommerce website from which you are selling CBD oils is attractive, appealing and user-friendly. When buying CBD oil online, it’s extremely important that customers are able to trust the website that they are purchasing from as after all, they are buying a product that they will be putting into their body. If your eCommerce website is looking a little old and tired or simply not performing the way it should, you might consider switching over to a different platform.
Offer Lead Magnets
Offering lead magnets in exchange for an email address is a proven digital marketing tactic when selling CBD oil online. The lead magnet provides value to the user, and in return, you get contact information that you can use to encourage your potential customers to become paying customers. Lead magnets are incentives that marketers offer to potential buyers in return for contact information. It’s usually in the form of digital, downloadable content like a free eBook, PDF checklist, video, etc.
Advertising CBD oil online can be a potentially risky challenge, but it’s entirely possible to successfully market CB oil without the need to run a paid ads campaign. Content marketing is a great digital marketing strategy that you can use to target prospects and get them into your conversion funnel. Create content that answers common questions that potential customers are searching for, such as:
- Information on getting started with CBD products
- Explaining the different types of CBD oils
- Different ways to take CBD oil
- How to buy CBD oil online
- Health benefits of CBD oil
Publishing relevant posts on your company blog that answer the questions your target market has about CBD products is one of the best methods to market CBD oil without using paid advertising.
Influencers and Affiliate Marketing
Instagram influencer marketing is a very popular and highly effective tactic for marketing CBD oil. Your CBD brands need high engagement levels on Instagram in order to ensure that your content is put in front of the relevant people. Influencers are the best way to achieve this since these users tend to have already built up a large and loyal following of users who are interested in the type of products that you sell. Consider offering an affiliate marketing program to successful influencers as further incentive to promote your products to their followers.
Successfully selling CBD oil online can be tricky, so keep these marketing tips in mind to get an edge over your competition.