digital marketing

New businesses open each day, all offering to bring something new to their industry, yet what makes a good business stand out from the rest is how well they market themselves to both consumers and investors. Finding new ways to do this can be hard, especially when there is so much conflicting information online. Often, some marketing techniques can do more harm than good, which is why it’s important to choose the right ones. If you are hoping to make your business stand out from the rest, and are struggling to find some new ways to do this, take note of some innovative marketing tips.

Promote an ethical message

In recent years, there has been less room for businesses who promote malpractice in the workplace. Even more so, with issues like climate-change and Fairtrade influencing how people now run their businesses, it’s wise to capitalize on this by promoting an ethical message. One of the best ways you can do this is by creating a short but effective video with a company such as working-beautifully.co.uk, which you can then go on to share on your social media platforms. Cosmetics company Lush are a prime example; doing this means that your customers will see how dedicated you are to your cause and be more invested in your product. Be sure, however, to believe in the message you’re promoting, and to stand alongside your ethics.

Conquer the Instagram algorithm

Although Instagram is now one of the most popular ways to share video to customers, the recent changes to the Instagram algorithm means that it can be hard to get your content onto peoples’ feeds. Yet once you conquer the algorithm, you can begin to market your brand or product out to those who don’t follow your company. Not only will this gain your followers, but increase your chances of attracting new customers.

Make use of hashtags

With social media at the heart of how people now market their businesses, it’s also a good idea to make use of hashtags on platforms such as Twitter. In fact, there are a number of popular hashtags you can use each day that will increase the awareness of your brand to followers, as well as those you haven’t been able to reach yet. Though it does take some practice in finding the best ones to use, you should find that you have more click-throughs and customer engagement than before once you start using them a few times during the day.

Use chatbots

Social media isn’t the only place that new marketing techniques are being used; instant messaging has become the next big platform you can utilize. Namely, chatbots are a good choice. This is because once they are set up, you can send promotional messages, reminders, and competition details instantly to your target market’s devices. From Facebook Messenger to WhatsApp, not only can you attract new customers, but this is a great way of keeping the ones you already have on board. If you don’t know where to start with chatbots, you can find all you need to help you start online.