If you run a business and have any kind of online presence, then you know that blogging is something of a big deal.
Maybe you read other people’s blogs everyday, but you’re still a bit unsure as to what the real benefits would be for your own business, and it can be especially challenging to see the benefits if your business is already making money through other forms of marketing.
However, just because one thing is working for you in your business, doesn’t mean that other things won’t. Adding a blog to your business is actually not as complicated as it may seem, and you can see results with it pretty quickly.
So, here are some of the reasons why having a blog will benefit your business.
In This Post:
Reason 1: Google will love you
If you’ve been around in the online business space for a while, then you already know that Google loves good content.
After all, it’s a search engine and wants to provide good information when people are searching on there.
The problem is that when blogging first became a thing, many people started using shady tactics and the internet became full of junk content, so it got a pretty bad reputation.
Google has majorly cracked down on that, though, and whilst it’s made a bit more difficult for people to become successful with their blogs, it also means that if you’re putting out good content that actually benefits people, then they will move you closer to the top of their search engine.
Of course, it’s not just about writing great stuff from the heart – you need a bit of strategy behind it.
So, take a look online, and no matter whether you are based in the south and search for SEO Southampton services for example, or conduct a more generalized search, you will be sure to find companies out there to assist you.
Creating consistent content on your blog that focuses around a specific area or topic is one of the best ways to build authority for yourself.
By building authority and being seen as an expert in this area, you’re going to be building up trust with your audience which is needed in order to get them to eventually buy from you.
Reason 3: You can make money from it
Blogging is a great way to make money, and even if it’s not the primary source of income in your business, you can use it to lead into those things that are making you money. For example, you can use it to lead people to look at your own products and services.
Reason 4: You can repurpose your content
The best thing about your blog is that, unlike social media, you own the platform and the content. You can then use that content and repurpose it in different ways, such as turning your blog posts into an eBook, digital products or other forms of marketing.
There are so many ways to repurpose your blog content and the good thing is that once you’ve been doing it for a while, you’ll have a good bank of content there to work from.