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Home-based businesses are one of the most popular ways to pursue online opportunities. Despite how home-based businesses were not taken as seriously nearly a decade ago, that is no longer the case in today’s modern world. According to the 2012 Global Entrepreneurship Monitor Report, over 50% of U.S. entrepreneurs operate their businesses from home, even after their startups are established. In fact, women own 58.2% of home-based businesses.
So, how do you start a successful business right from the comforts of your own home? Following the best home-based business start-up ideas, you will need to consider the proper qualifications for the potential venture. Here’s how moms can start a business from home.
In This Post:
Set Up A Productive Space
Starting a business from home doesn’t mean you have to limit your office resources to the kitchen table. Invest in professional equipment and tools to help you keep your home office organized while you operate your business. Using the best tools will keep you motivated and stay productive during those “working hours” when the kids are at school or during naptime.
Don’t Do it All By Yourself
As a mom, life can get hectic any minute. The kids can be playing and running around one minute, then suddenly catch a cold the next. Don’t limit yourself to getting the help you need – whether it be at home or starting your business. A successful business starts with a great idea, and it takes a team to make it happen. Work with experts on different parts of your business where you are not skilled.
For example, if you are not good with technology and web design, hire a web designer to help you set up your website. Focus on your areas of expertise and strengths, and hire experts to help you with the rest.
Use Technology to Your Advantage
Brand marketing isn’t what it once was 10 years ago. According to Jeremy Page, founder of Multiple Streams, it is important to understand the digital requirements of running a successful business. No matter what type of business you are in, establishing a strong presence on social media platforms is how you will advertise your company. Creating a successful online presence requires analytics, SEO, HTML/CSS, WordPress, and video. These trends allow brands to communicate with their audience and build a better reputation online.
Establish A Positive Image
Building a great public image doesn’t happen overnight. In fact, there is no set formula on how to establish a positive image. Aim to provide the best products, services, and treatment you can give your customers. Understand your market and solve the problems that need answers. How you measure up to your competition will be determined by following what you say you are going to do and how well you do it.
As a mom, there are times where it could be difficult to stay dedicated to your goals. Despite the many hours of the day, there are so many distractions when it comes to building a business. Make a commitment to staying focused and disciplined with each step of starting your business from home.
Photo by Thomas Lefebvre on Unsplash
