When it comes to promoting a lifestyle brand, it is vital that you inspire, excite, and motivate your audience. You need to show them a lifestyle that they admire and convince them that your products can help them to enjoy it. Your marketing strategy should make it clear that your business is interested in improving people’s lives, as opposed to simply securing a sale. If you are wondering how this is possible, you will need to read on.
Find a face for your brand
If you are determined to avoid an overly corporate approach, you should consider finding a face for your brand. This will allow your audience to connect with your business on a personal level. You could work with a celebrity, a model, or a high profile athlete. Alternatively, you could launch a campaign to find a “real person” who reflects everything that your company stands for. This is a great way for you to create a buzz around your business.
Share your lifestyle via social media
One of the best ways for you to engage with your audience is via social media. That is why your business needs to sign up for Instagram, Twitter, Facebook, and even Snapchat. This will allow you to adopt a more relaxed approach to your marketing strategy. You can position yourself as a friend or family member, as opposed to a corporate organization.
Social media will also help your audience to imagine the kind of lifestyle that they could lead when using your products. Say you are looking to promote a new camera. You could send a member of your team on a road trip and share their photos via your online platforms. You could deck your photographer out in designer gear and treat them to all of the latest gadgets. You could even find amazing Harley Davidson bikes for sale online. Every decision you make should seduce your target audience. Remember: you are not selling a product, you are selling a way of life.
Make a positive impact
In order to successfully promote your lifestyle company, you will need to surround your brand with positive connotations. This will ensure that your audience feel good whenever they hear your name or see your products. One way for you to do this is by working with a charitable organization. Ideally, you should find a good cause that complements your company ethos. Say you sell loungewear and promote a lifestyle of rest and relaxation. You could work with a mental health charity that encourages people to be mindful. Perhaps they run a retreat that would benefit from your products. Or maybe you could present them with a new yoga room or tranquillity garden.
Invest in your branding
One of the first things that people will notice about your company is your branding. Make sure that everything about your brand reflects the lifestyle that you are offering. Say you are tempting someone with a life of fun and excitement. You will need to use bold colors, bright patterns, and fun shapes. Alternatively, you could be offering someone the life of a successful entrepreneur. If this is the case, your brand will need to be simple, streamlined, and professional. If you haven’t already, now is the time to invest in your branding.