An infographic can be one of the greatest ways to take advantage of the free type of publicity that the Internet allows. If you make a quality infographic, users will spread it and, more importantly, the location of your website with it.
The main problem in creating a powerful infographic that speaks to your target audience is that the entire creation process can be daunting. Often, you’re left to draft an illustration and organize your piles of data into something meaningful all on your own.
Rest assured, there are 5 crucial components that you can ensure your infographic has to make it amazing and appealing.
In This Post:
1. Use a Flowchart for Your First Draft
An infographic is just like any other piece of work. You need to clearly devise how you want to tackle it before you begin arranging facts and data. The best way to do this is through the use of an old-fashioned flowchart.
First, plot out your main ideas. You need to tackle the big three areas first: visuals, knowledge and content. Next, divide and conquer each category until you have a clear picture of your infographic before you even draft it.
2. Assign Your Colors
Infographics can end up containing a lot of data. That’s why they’re daunting to create, and a poorly color-coded infographic can be a major put-off for a reader who doesn’t want to sort through everything. That’s why you should decide which colors you’re going to use for what parts of your infographic beforehand.
3. Plan Your Graphics
There are two types of graphics on any given infographic: theme and reference graphics. The first tells your reader what they’re looking at with just a glance, and the second allows them to draw conclusions about your data. Both can help you reduce the number of words used in your infographic, which makes it more appealing to readers.
4. Data Organization
Before you begin plotting numbers down, realize who your infographic is going to be read by. Will it be people with a college education or middle school students? Is the topic covered business or bullying?
Make your infographic appeal to your audience by including the appropriate amount of information to graphics. Instead of making a messy pile of numbers, try to aim for a one-to-one ratio of graphics to raw information on your infographic.
The most important part about an infographic is not the raw data it contains, but it is the knowledge your reader pulls away from it. That’s why your job is to highlight important information that allows them to make their own deductions from the data presented.
Plan your infographic out so that your reader can start and finish with the conclusion that you want them to have. The overall point is that your infographic should leave your readers feeling more insightful about a topic, not confused and puzzled.
Author Bio: Jennie is a marketing consultant and blogger, specializing in helping businesses explore highly effective methods of marketing. Away from the office she enjoys spending time with her beautiful family.