Global spending on marketing and web design is still on the rise, continuing a years-long trend.
So, what does this mean for you as an entrepreneur? More than you might think.
Here are five reasons why every entrepreneur should learn marketing and web design.
In This Post:
1. Every Business Needs a Website
Did you know that 88% of people research a product online before making a purchasing decision? A great website can make all the difference.
Web design and marketing are the perfect tag team.
By knowing how to create a great website, you can provide people with the resources and info they need to make a great purchasing choice.
With marketing expertise, you’ll have the skills needed to make sure people buy from you instead of your competition.
2. Marketing Has Changed
The marketing tactics that worked 20 years ago don’t work today. Audiences are smarter, savvier, and more reluctant to trust advertisements.
Modern advertising requires a different skill-set.
Sure, you still need to know how to find your target audience. But you also have to know how to tell creative, compelling stories that sell the experience first and the product second.
Learn digital marketing. Not only so you can sell your products better, but so you can best reach your audience.
3. Great Web Practices Generate Better SEO Results
What good are a website and copy if no one ever sees them?
Whether you learn digital marketing and web design or not, you’ll at least need a baseline knowledge of SEO.
Both web design and marketing influence a company’s search rankings.
In terms of design, engines look at everything from how quickly your site loads to how efficiently your website runs on a mobile browser.
Engines also look for web copy with relevant, high-ranking keywords, which you can include in your web copy.
4. You’ll Save Money
Entrepreneurs should pinch every penny they can. It’s a tough life, after all.
Developing a basic understanding of marketing or attending a web developer bootcamp can help you cut down on outsourcing costs. Instead of paying someone else to build your website, you can simply build it yourself.
It might seem like more trouble than its worth at first, but you’ll save quite a bit of money.
5. You’ll Have a Great Side Hustle
It’s a tough market, even for skilled entrepreneurs. You might need to look for extra ways to make some quick cash.
By diversifying and learning marketing and web design, you’re opening yourself up for an extremely lucrative side hustle.
You can freelance and help companies grow their online presences. Not only can you make thousands of dollars this way, but you’ll build one heck of an impressive portfolio, too.
Learn Marketing and Web Development for a More Rewarding Career
On the surface, it might not seem like it’s necessary to learn marketing or web development. But don’t be so quick to dismiss these important skills.
By developing even a baseline understanding of marketing and web development, you can grow your brand, fatten your wallet, and ensure that you’re employable for years to come.
Check out our blog for more great career advice!