Customers are the key to any successful business. A customer’s value over their lifetime is based on how often they return and use your services. To ensure they return often, leave them with an excellent impression.
- Say thank you.
In today’s world of major corporations, not enough people thank the customers. By sincerely thanking them, you will put yourself ahead of the competition and be foremost in the customer’s mind. Send a thank you note after they purchase for the first time and you’re almost guaranteed a repeat customer.
- Provide a phenomenal business card.
The business card says a lot about your company. A professionally made one will show you’re serious; however, a 3D business card from a service like 4 Color Print will impress your customer far more. Because it appeals to more than one sense, your business card will stand out from the throng.
- Be succinct.
People are busy and have limited time. They’re used to long winded explanations and appointments that take too long. By presenting yourself as an expert and getting the information out clearly and quickly, you’ll leave the customer with a good impression. They’re far more likely to return and use your services once more if they know it won’t take too much of their time to do so.
- Be humble.
How many times have you met a business owner who seemed a bit too proud of the fact he had a business? By being humble and down to earth, you show the customer that you understand their needs while still standing out as an excellent service provider. Arrogant business owners are a dime a dozen. People would much rather deal with someone they feel they relate to on a deeper, more human level.
- Go the extra mile.
If you run a business online, you may not be able to interact with the customer as easily as if you ran a brick and mortar store. In this case, including an extra item or note in the packaging can make a huge difference. Even including a guide on how to make the most use of the item will leave a lasting impression on the customer.
It may seem like a lot of extra work, but going above and beyond to impress a customer will keep them coming back for more. More importantly, a happy customer is more likely to spread the word about your business to others.