7 No-Brainer Tips to Write an Awesome Facebook Post

Last Updated on June 8, 2024 by Work In My Pajamas

Whether you’re a team player or an I-work-solo-persona aka a freelance writer, the “blue-F” is the place to be. Facebook can be extremely helpful when you want to communicate with your audience. Not to mention that it can boost your sales and weave a remarkable image for your business (if used wisely).

A simple way to achieve these goals and many others is to create engaging posts. Interactive and useful posts are the ticket to your readers’ feed. Here are 7 no-brainer tips to write awesome content on Facebook that you can use with confidence.

1. Find Your Voice

More often than not, being funny is not enough. Unless you are a comedian, of course, then, yes, you can be funny all the way. Be relevant to your public, adjust your tone, and you’ll stick the Cupid’s arrow right into their virtual hearts. For instance, an online bookshop should adopt a warm, friendly tone, whereas an automobile store can afford to be shrewd here and there.

This, however, does not mean that you can throw the proofreading phase to the recycle bin; on the contrary. There is nothing more upsetting than a clumsily-written post. So find your voice, use it appropriately, and always proofread your post before unleashing it online.

2. Simple, Brief Text Content

Nowadays, people don’t have the time. Period. It’s not something we’ve made up. It’s the actual reality. We know that sometimes you might have some mesmerizing ideas, but it’s better to not pour them on your Facebook wall. It’s better to write a blog post and share it on social media with a brief description, how does that sound? By the way, this is the best solution to drive traffic to your website , so it’s a win-win.

Actually, the average length of an ideal Facebook post is 80-100 characters. Some studies, including one by TrackSocial, have shown that posts with a relatively short length perform better than long ones. Boost your response level by keeping it simple, brief, engaging.

3. Involve Your Audience

In other words, make your readers feel important. After all, the main beneficiaries of your content are the ones who have chosen to follow your content in the first place. Here are more ideas on engaging your audience:

• Ask questions. Be interested in your readers’ opinion, be relevant, grab attention by asking interesting questions and your audience will love to interact with you.
• Provide options. Give your audience the chance to think through. A smart Facebook post should include options for readers to choose. Let’s say your page is about traveling, a safe bet could be launching a question about their favorite places to go on holidays. Give them three or more options to choose from. Based on the responses you get, you could set forth a future blog post, for instance. Sounds great, doesn’t it? We knew it!
• A clear call to action. It’s easier to ask your audience to do something specific than let them guess what it’s all about. Whether it’s something like “check out our blog” or “tell us what you think,” it’s about inviting your followers into your world. However, try to use this kind of content sparingly so you won’t become tiresome.
• Avoid click-baits at all costs. We know you love engagement, but posting this kind of spam content won’t get you anywhere in the long run. Not only does it sound ludicrous but you underestimate people and that’s not something you want. You’ll NEVER believe how important it is to treat your audience with respect! CLICK to find out. See what we’ve done here?

4. Fall in Love With Video Content

Facebook and video go together like peanut butter and jelly. No, seriously, it’s a perfect combination, and you should take advantage of it. Here are some reasons why:

• More than 60% of businesses use video marketing
• Stories are better told via moving pictures
• It helps to build a long-term relationship with your public
• It can boost engagement rate
• It creates brand awareness
• Mobile users love video content

To make the most out of your video content, focus on creating high-quality videos. Use a video editor tool to enhance your videos by adding text, transitions, and more. This will not only make your videos more engaging but also more professional and appealing to your audience.

Zuckerberg himself told Buzzfeed News in an interview that in five years he expects video content to be the most popular and the most shareable content type on Facebook.

5. Offer Something in Exchange

You want your followers to like and share your posts, and maybe buy your products. In other words, you’re asking them to do something that you benefit from. But what are you offering them in exchange? That’s right: information. Treat your readers as potential customers by default, meaning that you should aim at building a win-win relationship.

Sharing valuable information via Facebook posts is a genuine and smart way to gain the trust of your readers. Tip: always use content that is related to your activity domain; otherwise you risk becoming irrelevant and annoying.

Also, pay attention to the spelling! Followers will run like fish from a shark’s jaws when they see a bad-written piece of information, no matter how factual and valuable it may be. We’ll say it again and again: always proofread your post before making it public.

6. Make Sure You Also Use Links

Facebook reports show that “people often prefer to click on links displayed in the link format rather than links buried in photo captions. (…) This format also makes it easier to click through on mobile devices.”

Simply put, short links help to save space but they look unreliable to users. Using a full URL will let your readers know exactly where you’re leading them and the content will definitely look more trustworthy. It’s worth sacrificing a few characters, don’t you agree?

7. It Is Not Always About Selling

We recommend you find the perfect balance between advertising and useful content for your audience. Your Facebook Page should not be just a marketing channel. Actually, many experts agree that keeping the advertising content to 30% more or less should work the magic. This way you can build a community and anytime you post an offer, it will have better chances to be effective.

In the end, the perfect recipe for sharing valuable and productive Facebook posts is something you have to come up with. Put a little salt and pepper if you need to, and have a taste every time you add something new just to see if your audience likes it.

There are many other tricks for awesome Facebook content, for sure. So what are yours? Share your ideas, we’re more than happy to know.

How Do You Write a Selling Post?

Writing a selling post involves crafting a message that resonates with your target audience and convinces them to take action, such as making a purchase or signing up for a service. Here are some tips for writing a compelling selling post:

1. Identify your target audience: Before you start writing, determine who your target audience is and what their needs and pain points are.
2. Highlight the benefits: Focus on the benefits of your product or service and how it can solve your target audience’s problems or meet their needs.
3. Use persuasive language: Use persuasive language and emotional appeals to connect with your audience and convince them to take action.
4. Provide social proof: Incorporate testimonials or reviews from satisfied customers to provide social proof and build trust with your audience.
5. Create a sense of urgency: Create a sense of urgency by using time-limited offers or highlighting limited stock to encourage your audience to take action.
6. Call to action: Always include a clear and compelling call to action that tells your audience exactly what you want them to do, such as “Buy now” or “Sign up today.”

Remember, a selling post is not just about promoting your product or service, but about connecting with your audience and providing a solution to their problems. By focusing on the benefits, using persuasive language, and providing social proof, you can craft a selling post that inspires action and drives results.

What Should I Write in a FB Post?

To write a Facebook post that gets sales, you should start by identifying your target audience and understanding their needs and pain points. Then, you can write a post that speaks directly to them and highlights how your product or service can solve their problems or make their lives easier. Use a clear and attention-grabbing headline, followed by a brief description of your product or service and its benefits. Include eye-catching visuals, such as images or videos, and end the post with a strong call-to-action that encourages your audience to take action, such as clicking a link to make a purchase or signing up for a free trial. Finally, make sure to monitor the post’s performance and adjust your strategy as needed to optimize for sales.

How Do I Write My First Business Post on Facebook?

Writing your first business post on Facebook can seem intimidating, but with the right approach, it can be a great way to engage with potential customers and start building your brand. Here are some tips to get started:

1. Introduce yourself and your business: Start by introducing yourself and your business to your audience. This can include a brief description of what your business does, what products or services you offer, and what makes you unique.
2. Share your story: People love to hear stories, so share your business journey and why you started your company. This helps create an emotional connection with your audience and makes your brand more relatable.
3. Offer value: Provide some value to your audience in your first post. This could be in the form of a tip, advice, or something else that is useful to your target audience. By offering value, you can build trust and credibility with potential customers.
4. Include a call-to-action: Encourage your audience to take action by including a call-to-action (CTA) in your post. This could be to visit your website, sign up for your newsletter, or make a purchase.
5. Use visuals: Posts with visuals tend to get more engagement than text-only posts, so consider including an image or video to accompany your text.

Remember, your first business post on Facebook is just the beginning. Keep posting regularly and engaging with your audience to build a strong presence on the platform.