Creating a logo for your brand is not as easy as it sounds. There are a lot of considerations that need to be made when you do this. Some companies create a logo that they first think is a great representation of what they stand for, only to find at a later date that their logo is all wrong. There are even others who simply went with a logo that they liked without thinking about where these can and will be used in the future.
Before you give your nod to a logo that has been created for your brand, you first need to carefully scrutinize this and ask yourself these 7 questions.
Is it unique? With all the competition you have these days, and all the companies sprouting left and right of you, it is rather difficult to come up with a logo that is totally unique from the rest of the brands out there. Take, for instance, the logos of Chanel, Gucci, Korean Air, and Pepsi. These are just a few examples of logos that look similar to one other, even though they don’t represent the same brand.
Is the color representative of what you embody? If you have not considered color psychology for your logo creation, you should research it. Choose a color for your logo that works well for the kind of service or product that you are selling. Take note of the logos of most food companies. A lot of them use red and yellow in their logos. This is because the color yellow evokes warmth, happiness, and welcoming, while red evokes energy and exciting. This combination helps people see these brands as exciting yet welcoming and can bring about happiness and energy.
Is it simple enough to be easily remembered? Creating a complex design can actually give you a unique logo but will it be easy to remember? Striking a balance between simplicity and uniqueness can be difficult but it has to be done. This is to ensure that your logo is memorable and easy enough to be recognized and remembered.
Does it tell a story? How can something as small as a logo be able to tell a story? It all comes down to the design elements that you incorporate into it. Use your company message to create a logo that is synonymous with what you do or what your brand is all about. You can also take into consideration your company’s catch-phrase when you think about your logo design.
Can it be used on a lot of things? Some logos are not as easy to use on a variety of merchandise as others. For instance, bulky and elaborate logos can be used on coasters, mugs, and refrigerator magnets, but can these be easily used when you make custom wristbands? You need to consider whether or not your logo will translate well on marketing merchandize and other promotional items that you will be using to help advertise your brand.
Does it look professional? Some people make the mistake of approving a design that they call “rustic” without looking towards the effect that such a design will have in the long run. Rustic can look unprofessional or unpolished to the eyes of others. Always think about how professional your logo is before you sign off on making it your official emblem.
Does your target market like it? Before you give your approval to a logo design that your brand will be using, it might be a good idea to test it with a select group of people first. Market testing your logo will give you an insight on what people want your company to associate itself with. Try split testing two logos and see which one your test market likes best. Also, you will find that different demographics will gravitate towards a different design. Choose the design that your target market chooses.
Choosing the best logo design for your brand is never easy. You should never rush it either. Remember, your logo will help define who and what you are to the public and making the wrong choice can haunt you for years to come.