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Last Updated on January 20, 2024 by Work In My Pajamas
Running a business out of your home can be entirely rewarding and lucrative, but it can also be challenging. You may find yourself regularly searching for ways to market your website to attract customers and to improve your business to better serve their needs. Finding cost-effective ways to accomplish these goals can bolster your bottom line. The good news is that there are a few steps that you can take to make your home business more marketable to your online customers.
Improve Your Shopping Cart Feature
A great marketing campaign that attracts customers to your website and that gets them excited about your products can be wasted if your website is not user-friendly. The shopping cart feature on an e-commerce website can be frustrating at times. For example, if a customer wants to purchase multiple items, some shopping carts do not have a “continue shopping” feature that is easily identified. Editing the shopping cart or viewing the contents may also be difficult to do. Improving your shopping cart can eliminate frustration and can encourage customers to continue shopping at their leisure.
Accept Multiple Payment Options
Some e-commerce websites only accept one or two types of credit cards, and this can be a prime reason why some will choose not to make a purchase. After all, if a customer does not have one of those limited payment options available or if he or she wants to pay with a different type of account, they simply may not be able to complete their purchase. Adding more options can be beneficial to your business.
Add a Convenient Payment Process
Even when a number of payment options are available, the actual payment process can be frustrating. A great idea is to use a convenient payment process, such as One Payment. Some payment processes require the consumer to click through multiple screens, and the process may take many long minutes to complete. When you lose a customer’s attention or frustrate them, they are likely to click off your website without finalizing their purchase. Convenient payment processing is indeed a necessity.
Consider Different Shipping Options
Finally, consider adding different shipping options to your website. Some customers may need to get their merchandise right away, such as if they are buying the product for a gift. Others may be agreeable to receiving their order several days from now to avoid paying a high shipping fee. Giving customers several options will ensure that you do not lose a customer because of slow shipping, high fees or some other related factor.
Savvy business owners will not put their online business on auto-pilot. Instead, they will actively look for ways to improve their business and to make their customers more satisfied. These are all great ways to improve your e-commerce website.
