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Last Updated on December 5, 2017 by Work In My Pajamas
What makes an interesting and unique marketing campaign? How can you get consumers hooked on a concept without trying your product? How do you woo consumers back to an old product? The following is a list of some of the most successful and well-thought marketing campaigns in the past few years.
In This Post:
1. Coca Cola
Coca Cola and Pepsi have seen sales slide in the past five years. With consumers now purchasing sports drinks, coconut water, health beverages, Red Bull, all-natural sodas and juice cleanses, products like Coke have been on the decline. Last year, Coke began their name campaign where they began printing names on the side of cans. Then, they added their share a Coke campaign where consumers could split apart a can of Coke and share it with a friend.
2. “Game of Thrones” Season 3
Imagine you’re reading the morning paper, turn the page and find the shadow of a dragon flying overhead in the distance. If you saw readers of the morning paper look up to see if a dragon was flying overhead, you might have experienced the “Game of Thrones” campaign for season three. The ad? The shadow of a dragon over a page of a newspaper. Not only does the show get the reader’s undivided surprised attention, but the newspaper can get paid without designating an entire page for ad space.
3. Elf Yourself
Everyone loves elves. Everyone loves their friends. Everyone loves turning their friends into elves online. This campaign convinced hundreds of thousands of people to paste photos of their friends into a website that pasted those heads onto dancing elves. Not only does the person who made the video visit the website, but all their friends want to check out their elf selves too.
4. Old Spice
Old Spice took the idea of selling sex to a whole different level during the Super Bowl in 2010—and they didn’t even need to hire a celebrity. The irreverent ads began drawing celebrity attention and even brought plenty of fame to their spokesman, Isaiah Mustafa. The product not only sells Mustafa’s half-naked body to women (the ones who are buying men’s deodorant for their husbands), but the funny puns keep men entertained and engaged too.
5. U2 Album on iPhone
Remember when that U2 album suddenly appeared in your iPhone playlist last year? While many iPhone users were appalled by the invasion of their data, U2’s controversial methods of getting their album out to the masses got people talking. They say that no press is bad press, and the concept worked. U2 ended up with plenty of CD sales and a whole bunch of buzz about their album.
6. “The Blair Witch Project”
When viewers first saw the “Blair Witch Project” back in 1999, reality TV was yet to break into the mainstream idea of entertainment. Moviegoers sat horrified by the idea that four kids were assaulted by the ghost of a witch in the middle of the woods, and the movie was the only proof of what actually happened to them.
Though these are examples of extreme marketing campaigns, thinking outside the box can help generate page views and sales. Using marketing experts like Absolute Screen Printing to get your ideas out to the masses can help push your creative vision forward.
