Online Engagement: How To Stay Relevant In A Tech-Obsessed Market

Online Engagement

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Last Updated on April 25, 2023 by Work In My Pajamas

Devices, websites, and social media platforms are all competing for the attention of online users and consumers today. As a result, it can be a challenge to keep your consumers engaged because a dozen competitor websites are only a few clicks away. Small businesses and companies should focus on creating and maintaining meaningful relationships with their online consumers, and utilizing modern technology to their advantage.

Online Engagement

Build an Online Community

Many people use the internet as their primary way to socialize and connect with the world. Thus, virtual communities are an excellent way to attract visitors and retain customers. Forums are a traditional way of connecting users with each other, but are quickly being replaced by social media sites.

Create a user friendly social media site that offers helpful information, service features, and the opportunity to voice opinions. For example, you can regularly provide beneficial information about not only the company, but the industry as a whole. Your social media site should also offer customer service support that is either a live chat or a messaging function so they get real time answers. Finally, customer created surveys offer a fun and engaging way for customers to share opinions and give you more feedback.

Problem Solve Together

A useful way for IT service based companies to rally online support and engagement is through incorporating customers into the problem solving process. This could be in the form of allowing experienced customers with technical training to help solve challenging or puzzling problems. There are many private app and software forums that already follow this model.

Your company could also create your own sub-page on the company website that allows customers to provide suggestions to solve technical issues. Of course, this sub-page will need to be monitored by experienced techs or a managed service, which can build meaningful relationships with online users, and ensure all questions are properly answered.

Encourage User Generated Content

User generated content is a way for companies to expand their online presence while also increasing their search visibility. User driven content offers exclusive benefits to businesses, brands, and customers. First, it provides a way to connect with, and develop long lasting consumer relationships. Second, it contributes to brand awareness, and finally, it allows users to express themselves, interact with others, and even provide rewards.

For example, your company should consider offering reward points for user based content. This could be in the form of rewarding users who blog about their experiences with the product or service. This can help give you a better understanding of the target audience, more site engagement, and better customer satisfaction.

Online Engagement

Clearly, there are many ways for companies to increase consumer engagement through technology. In addition, small businesses can offer exclusive content, host webinars, and advertise special offers. Talk to an IT service about what online protection and security you’ll need as you get started.

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