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Last Updated on May 22, 2016 by Work In My Pajamas
There are always ways of making your website better in the constantly evolving field of website design.
The constant struggle to increase traffic and conversion rates, promoting your brand all while staying true to modus operandi is easier said than done in the digital marketing arena. We’ve looked through the pile of tweaks at your disposal and come up with our top 5 website design improvements for this year.
Tailor Your Message
Don’t try and sell your product to consumers, sell them a dream or an idea instead. Selling consumers on benefits, dreams or ideas will boost your engagement and lead to better conversion rates. Don’t just talk about your product or company but use purpose, process and result as your framework for communication.
- Why are you providing this product or service?
- How your actions bring the ‘why’ into reality.
- What are you offering?
Don’t confuse the issue with colorful, trumped up speeches that no one will ever read. Keep your message concise and to the point as you’ll only have a few seconds to convince potential customers of your idea.
Focus on proving your benefits rather than listing all the features you have. It is easier to envision a product or service in terms of what it can do for you.
In This Post:
Improve Legibility Through Typography
Getting your choice of typography right is 90% of the aesthetic battle. Especially since that will be much of the focus for your brand.
Pay attention to:
Typeface pairing: Try to stick with two typefaces so that your website maintains a clean look.
Contrast: Have your text stand out from the background so it gets noticed and is easily understood.
Hierarchy: Use headlines, bullet points or sub-headlines to allow users who just browse to key in on your message easily.
Use Imagery To Capture Attention
No stock photography. Get original images or artwork that speak about your brand and to your audience. Humans being visual creatures are able to take in and form an emotional response to images in milliseconds.
Website Performance
Make sure your website is able to load in under 3 seconds. After that many people will click away and you’ll have lost viewers. To do this optimize your images to ensure they are as small as can be, stay under two typefaces, be wary of sliding carousels, font weights and any other efficiency you can control.
The AIDA Model
To boost your conversion rates, consider employing the AIDA model as a framework. AIDA stands for Attention, Interest, Desire, Action.
- Attention: grab attention through graphics or images, colors and typefaces
- Interest: Use benefits or features of your brand to keep the attention and peak interest in your viewers.
- Desire: make your viewers feel like they really want your offer. You can use positive reviews or endorsements by influential people to bring out a desire for your product or service.
- Action: Ensure that purchasing your brand is an easy process that is straightforward and fast. This will ensure that viewers ready to buy will not be frustrated and have time to reverse on their decision.
There are many more ways that you can adapt your website design for better performance but starting with these five steps will already help you make improvements. The changing landscape of what work sand what doesn’t can be marshaled, but only by those who are paying attention to the trends. For all your website design needs visit DeltaDecisions.com. The design experts at Delta Decisions Inc are on the cutting edge of website design and can help your business make it’s online presence a success.
