Why Are Apps Becoming More Popular In Business?

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Last Updated on February 24, 2018 by Work In My Pajamas

Over the last few years, mobile app development has skyrocketed and now dominates the tech world. Companies all over the world spend months developing the perfect app to draw in customers from all over the world. In the market, there is now an app for everything, and they’re used by everyone as they’re so easy to use, affordable and just make simple things in life much easier. Here are a few of the main reasons why apps are taking over and not stopping….

Affordable

Thanks to advertising, a lot of the apps available are free to download which is a major point of attraction for many users. Even if an app does have a price tag, it is rare that is is anything more than £5 and so you will never be spending much. If you want an updated version of an app, there may be small costs but this is dependent on what you want to get from it. For most people, the basic versions have everything they need.

Easy to Use

Thanks to today’s technology, downloading an app takes just seconds, and are developed in a way that makes sure the actual use of the app is just as quick. People are not prepared to be waiting around to get things done and this is reflected in the speed of apps. If you wanted food, you could have a three course meal at your door within half an hour. Need a ride? An uber is just two minutes away. Keep all of your important documents right in your phone and pay for things easily as you would with a credit or debit card – just swipe your phone. Apps have many purposes, but one of the most important for users is that it’s easy to use which is what makes it so popular universally.

They Make Life Easier

Apps make the little things in life so much easier. Of course they can be used for entertainment, work or social media, but it perhaps the everyday things that it really makes the difference in. If you’re going on a run, just open the app and it tracks everything for you! Or if you wanted to count your calories that day, just scan your food and it’ll tell you what you need more of, as well as monitoring sleep, banking, making lists and time management. The list is endless, so no matter what you are looking to gain from an app, it is guaranteed you will find it.

We spend so long on our phones!

Perhaps one of the main reasons that apps have become so popular is because we are simply spending so long on our phones. It seems to be now that whatever we’re doing, whether it be waiting in a cue, in a lift, sitting in a cafe or just have nothing to do the first thing we do is reach for our phone. Research says that we spend on average over four hours a day on our phones, and so obviously we want to be able to do things on there! Due to this we constantly look for new apps to keep us interested, so the market is providing this for us and we download them. Although this is put in simple terms, it’s what happens and is a very valid explanation of why apps are taking over!

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