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Last Updated on December 28, 2020 by Work In My Pajamas
Setting up a blog is easy. Making money from it is the hard part. It’s hard but not impossible if you are willing to put in the work required to monetize your blog. You can’t cannot put in hobby-level hours into your blog and expect to get what professional bloggers earn.
Also, building a money-making blog takes a lot of time so don’t quit your day job yet unless you have a contingency plan to take care of your living expenses. It takes a lot of hard work, strategies and patience to start earning money from your blog. Here’s how to do it.
Build an audience
Every method through which you can make money on your blog depends on the size of the audience you command. You therefore need to drive as much traffic to your blog and get the engagements that would make someone want to do business with you.
You need to have content that gets the traffic and the only way to do this is by posting consistently great content. If you post good content, people will share it with the social circles attracting more people to your blog. Regularly updating your content helps you develop a loyal readership as well as get better search engine rankings.
With a sizeable and loyal audience, you can then leverage your blog to earn you some money.
Advertising
One of the common ways bloggers make money is by selling advertising space on their blogs. You can source for ads from business yourself or registers with an ad network like Google Adsense that have already done the dirty work for you and all you have to do is place the banners on your blog.
Since your earnings depend on the number of people who see the ad called cost per thousand impressions (CPM) and the number of people who click on it called cost per click (CPC), you need to place the banner the maximum number of visitors to your blog are likely to see it and click on it.
Sponsored posts
When you have a sizeable following and have become an influential blog, businesses can approach you to do posts with links back to their sites with an aim of attracting your audience to their business or pay you to favourable review their products and services.
The payment can either come in cash or treats such as free products or travel offers but it’s entirely up to you agree to a deal that works best for you.
It’s only ethical to disclose any sponsored posts to your audience instead of sneakily posting one.
Affiliate marketing
When you join an affiliate program like Amazon Associates, you get a commission when someone buys the company’s product through your affiliate link.
To make this work for you, you need to know your audience well and be conversant with the types of products and products they might be interested in otherwise you’ll just have a link with no sales.
Put up a paywall
You need to have gold quality content and the blogging authority to make people want to pay for your content.
Instead of allowing people to freely access your content, you charge them a fee to gain access to your blog. You can various membership cadres to attract different people.
