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Last Updated on April 11, 2019 by Work In My Pajamas
Did you know that you can make money working at home as a digital marketer?
You could have seen some success for yourself marketing a blog online and now you want to help other businesses and bloggers do the same.
Working for a company, the average salary for a digital marketing manager is about $85,000 year. It can be a lucrative gig for you if you take the right steps early on.
Want to know how to get into digital marketing?
Read on to discover how.
In This Post:
Know Thyself
The first two steps in becoming a digital marketer require a deep level of understanding. You need to understand yourself and you need to understand your clients. You miss the mark on either one of those steps, you don’t have a business.
You want to dig deep and understand why you want to be a digital marketer. You’re going to have to sell yourself early on in your business as you’re building a reputation. Why you want to help people is a big part of your sales story.
Be sure to do an internal audit of the skills that you have that you can transfer to digital marketing. Are you great at managing client expectations and working with people? That’s half the job of a digital marketer.
In this process, you’re sure to find some weaknesses. You might have amazing skills in one area like SEO marketing expertise.
You might discover that your weakness is money management. In that case, you’ll want to fill in that void by working with a bookkeeper to help you keep your finances on track.
Understand Your Clients’ Needs
Who do you want to serve? How do you plan to serve them?
This is the core of your work as a digital marketer. A digital marketer can have expertise in many different areas, from paid advertising to one particular social media channel like Instagram.
When you start out as a digital marketer, you have to decide if you want to try to do all digital marketing areas or if there are a few things that you master for clients.
Speaking of clients, who are they? You’re probably aware of the importance of having a target market. You’re going to be preaching the same thing to your clients.
You need to make sure you have clarity around your target market and what their main challenges are. You want to be able to show that you can relate to their problems and show that you can solve them in order to get them to sign up.
Build a Portfolio
When people are looking at how to get into digital marketing, they want to know if you need a degree or not. If you plan to work remotely for another company, then a degree in communications or prior experience would be required.
Believe it or not, most people don’t care if you have a degree or not. They just want to know if you can help them grow their business.
The one way to demonstrate your ability to help them is by building a portfolio of success. When you’re figuring out how to get into digital marketing, take on a few trial clients to start with.
It’s trial by fire for you to figure out if there are specific areas that you like to work with more than others. You can also work to get quick results for your clients.
Be sure to collect testimonials and build case studies that you can use on your website.
Become a Student of Digital Marketing
If there’s one thing that’s certain about digital marketing, it’s that it’s always changing. You need to make sure that you stay up to date with all of the changes.
Your job isn’t just to help clients grow online, it’s to be a student of digital marketing. You need to pick out a few outstanding resources to go to every few days to make sure you’re aware of what’s happening in the industry.
You can start by reading how small businesses can leverage digital marketing. Learn more about that here.
Market Yourself
Yes, you need to market your business online. You’re a digital marketer, and if you can demonstrate digital marketing results for your own business, how will that look to prospects?
In an ideal situation, you can market your business through a combination of online and offline activities. For example, you can call on your personal networks to get introductions to business owners you’d like to work with.
You can also use your website as a platform to show your expertise. In other words, start a blog.
When you’re marketing yourself, treat yourself like you would your own clients. Take an objective look at your situation and your goals. Develop a plan to get to your goals.
The hardest part will be executing your plan. You don’t want to put yourself in a situation where you’re burned out on digital marketing because you’re doing it for others all day long. You’re only going to neglect your own growth efforts.
Make sure that you set aside one hour every single day on marketing your business. You’ll be surprised by how much momentum you can build over time.
How to Get into Digital Marketing
Digital marketing is a confusing world for many people. If you have the desire and the skills you can be an outstanding digital marketing manager and help many people grow their businesses.
Figuring out how to get into digital marketing isn’t as hard as it seems. You need to be patient in order to build a portfolio and client base. You can use your own digital marketing skills to build up your business.
After a while, you’ll have a hard-earned reputation for being great at digital marketing and you’ll have to turn down clients or hire employees.
Would you like more great tips to earn money working from home? Find out how I went from zero to 50K Pinterest visitors in one month by checking out this article here.
