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Last Updated on July 27, 2021 by Work In My Pajamas
Did you know that 91% of content gets ignored by Google? If you’re relying on Google for your website traffic, it’s time to branch out to other website strategies.
By getting outside the Google box, you can increase traffic from other sources while strengthening your reach on that formidable site. It’s time to remember that other options exist either way.
Are you wondering how to drive traffic to your website? You can start with eight non-Google traffic building strategies.
In This Post:
Non-Google Traffic Building Website Strategies
Before you get started with the different traffic driving strategies, you need to pay attention to your blog headlines. Headlines are supposed to be attention-grabbing. You want to let people know what they’re getting while catching their interest.
Your headlines will make other traffic driving strategies more effective. Once you have those in place, you can move on to the next steps.
1. Local Search SEO Marketing
SEO works for more than just Google. By optimizing your site with keywords and links you can grab the attention of other search engines. This includes local search engines.
You want to grab the attention of local business directories with these strategies as well. Make sure you create accounts with relevant directories in your area. This also gives you an opportunity to direct ads to people near you.
Every area has its own local search options you should access. For more information about these local searches, read more now.
2. Promote Content on Social Media
26% of website traffic comes from social media shares. That’s because social media sites make it easy to share and access your posts. To make the most of this opportunity, provide a simple link with a short, attention-grabbing description.
Twitter and Facebook work well to reach individual leads, while LinkedIn works for B2B leads. If you have image-heavy content a site such as Pinterest works well. For video content, you want to look into YouTube.
These sites offer the opportunity to reach people outside your network as well. If you pay attention to your keywords in the links and descriptions, you’ll get noticed by people interested in your niche.
3. Offer Lead Magnets
Lead magnets are freebies you offer in exchange for contact info. These involve simple videos, PDFs, eBooks, or other informative items that people can access by offering their email.
You want to provide a lead magnet that provides value. You also want something that people are willing to talk about so you get referral leads. You can share links to these lead magnets on social media and posts to grab attention.
These prove important to increase your email list. People will share emails that interest them, which will drive new leads your way.
4. Give-and-Take Guest Blogging
Guest blogging offers a great way to drive new traffic to your website. This option works both ways. You can post on other sites and accept posts from others.
You can offer guest posts to other websites, including a link to your site to drive traffic from other websites. You want to post on reputable sites to make this option work.
You can also drive traffic to your site by allowing guest posts on your site. The guest blogger will share the article with their readers, bringing these new leads to you.
5. Internal Links Keep Them Coming
Increasing traffic involves more than just bringing people to your site. You also want to keep them there as long as possible. You want to lead them through your website in a way that makes them want to come back for more.
That’s where internal links come into play. You want to link other relevant material from your site within your posts. You can link evergreen content or products and services in the new content you create.
This shows your authority and leads people through your best materials. This also offers several opportunities to lead them through a call to action.
6. Paid Advertising
Free website traffic remains important, but you shouldn’t ignore the opportunities for paid advertising. You have many options for paid advertising strategies.
- Affiliate and influencer marketing
- Social media ads
- Paid searches
- Display Ads
With each option, you can target specific types of leads depending on what you want. It’s important to understand what you want to get out of the ads before you pay for them. You also need to research keywords that will grab attention.
7. Interview Industry Leaders
If you want people to pay attention to you, you need to show your expertise in your niche. A good way to do this is to interview other leaders in your industry.
Find people that already have a reputation in your niche and reach out to them to share that expertise. You can show your expertise with the questions you ask. You also show your ability to make contacts in your industry.
This also gives you another opportunity for shared links. The person interviewed will want to share your post with their contacts which can lead new traffic to your site.
8. Create a Community
People want to feel like they belong. You can create this feeling of belonging by creating a community around your website.
Take part in conversations in your comments on your website and social media links. Create a forum for your community to share ideas. You can even create groups on Facebook to bring people in.
As you create a community, those already involved will do the work for you to bring new people. You can even create incentives for those who bring new leads your way.
Increase Website Traffic and Monetizing Opportunities
Whether you’re driving traffic to a monetized blog or an at-home business, website strategies for increased traffic prove necessary to your success. While you can’t ignore Google, you can find other ways to grab that needed attention.
Are you looking for new marketing strategies? Or, are you looking to increase your business opportunities? Whatever your work-at-home needs, check out effective home-based business tips.
