3 Types of Affiliate Marketing Programs

affiliate marketing programs

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Last Updated on June 2, 2022 by Work In My Pajamas

Affiliate sales make up 16% of all eCommerce sales. If you manage (or own) an online store, you’ll want to consider implementing an affiliate program. It could significantly increase your sales.

Before creating a landing page for your program, you’ll need to understand affiliate marketing and the different types you can use.

Throughout this guide, we’ll cover what affiliate marketing is and the different types of affiliate marketing programs you’ll find.

Affiliate Marketing for Beginners

In a nutshell, you’re paid a predetermined commission when you refer a product or service sale (or sign up) if you’re an affiliate marketer.

Here’s an example. You write a review for an air purifier on Amazon. You have a referral link at the end of the post that leads to the product page. A user clicks on the link and buys that air purifier—or any other product on Amazon. You’ll get a small cut of the sale. That’s as long as a customer purchases within the cookie duration.

The amount of time a cookie will last in someone’s browser when they click a link. Cookie durations and other terms will depend on your affiliate program’s contract. They’ll differ among websites.

If you’re looking for search engine optimization (SEO) specialists who can help you enhance your website’s affiliate marketing efforts, click this link.

Different Types of Affiliate Marketing Programs

To understand how you’ll interact with publishers and influencers—or with businesses—you need to know the different types of programs out there. Otherwise, if you choose the wrong affiliate marketing program, you may encounter an unpleasant surprise.

We’ll dive into the differences among a few affiliate marketing types throughout this section.

1. Involved Affiliate Marketing

Involving yourself means you’ll have used the product that you’re promoting. You’ll need to prove to your audience that you’ve used the product, too. Otherwise, how can they trust you? This affiliate marketing program requires you to get creative.

That means you’ll need to create content to promote the product. Some examples of what you could make include:

  • Review video
  • Blog post with images
  • Clips of you reviewing different parts of a product

Regarding SEO, Google has begun to take involved affiliate marketing seriously. Their algorithm now favors content that provides proof of first-hand experience with products. Whether they’re images or tests.

2. Unattached Affiliate Marketing

When unattached, you’ll have no connection to the product you’re promoting. You also don’t have any skills related to the product’s niche. Because of your lack of knowledge, users may have a more challenging time trusting your recommendations.

Detaching yourself from the product absolves your duty to advise or recommend the product.

3. Related Affiliate Marketing

While you have likely never used the products that you’re promoting, you do have an online presence. And unlike unattached affiliate marketing, you have experience using similar products. Thus, you can provide a relatable experience to the product you’re promoting.

Search for Best Affiliate Marketing Programs Today

Each of these affiliate marketing programs has different responsibilities. They also have various benefits. Involved makes it so users will more likely buy the product you’re recommending. Meanwhile, unattached marketing absolves you from having to recommend the product.

Check out more of our blog to find other posts covering eCommerce, blogging, and more.

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