While some home-based businesses falter and ultimately fail, others thrive. If your business falls into the latter category, you may be thrilled about the results of your hard work up to this point. However, you may not quite be ready to move your business location from your home into a professional space. In order to …
How to Grow Your Startup So You Can Get out of Your Basement Read More »
With the increasing importance of social media in everyday life, the exact nature of how a startup should balance marketing between digital outlets and more traditional means of advertising is an important question. With the high stakes and limited resources of a startup, weighing your options and striking a balance can prove crucial to the …
Print or Digital? How to Balance Your Marketing Campaign for Your Startup Read More »
Social media marketing is an emerging process that can either make or break your brand’s online presence. However, a few small businesses often commit bizarre mistakes while executing this most efficacious marketing process. Have you ever implemented social media marketing but fail to cultivate the expected outcomes? Or are you planning to execute this process? …
Top 5 Social Media Mistakes Your Start-up Must Avoid Read More »
If history is any guide, it’s true that for many decades doing business as a woman was harder. There were less options for females, and fewer dollars too. But today, the number of female business owners is quickly growing. Between 1997 and 2014, when the number of businesses in the US increased by 47%, the …
