Right at the top of every business owner’s list of priorities should be the sales funnel. This is the integral step that generates income and allows the owner to kick off their shoes, stick their toes in the sand, and enjoy the success of their business. But the sales funnel needs something else in order for it to work effectively, and that is getting the right leads into the funnel. Without that, the funnel is merely just a waste of time and energy. Find out how to fill up that funnel in no time in order to bask in the glory of sales.
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Use Trusted Lead Generation Sources
Running down to the corner deli for some fresh pastrami is about more than just their marketing campaign. They offer something fresh, they have convenient shopping hours, and oftentimes these business owners know you by name. Their marketing campaign will look far different to mass market supermarkets, however, the appeal for the millennial lies in brand identification. This is where the target market comes in. Are the people on your target list merely there for convenience sake, or do you offer something they feel they can’t get anywhere else? The right target market will determine the success of a lead generation campaign.
A Marketing Approach That Makes a Difference
In business, it’s important to remember that many are fighting for the same slice of pie. In order to gain the market’s attention, it’s important to use a marketing strategy that is different. One of the most successful ways to accomplish the right marketing results is by using an effective marketing mix. This means moving away from dusty marketing strategies that should remain up in grandpa’s attic and allowing the current generation to enjoy being marketed to. Fresh and new approaches that incorporate values and don’t seem like a marketing campaign often win over more customers.
Marketing Doesn’t Stop With Lead Generation and Sales
Remember the corner deli where the staff and owners know their customer’s names and perhaps even their preferences? They exercise something special that involves more than just closing the sale. Millennials are especially hard to attract with the typical hard-sell approach and brand identification is now a critical part of any entrepreneur’s journey. It’s easier to relate to a business that has an ethos similar to that of the customer and even big businesses have the ability to tap into this. Ways to keep the relationship going after the sale is the effective use of a customer relationship management tool that helps the owner remember critical information about their customer. It also creates new sales opportunities without that annoying salesy approach.
A marketing campaign should never just be an exercise where the approach is like shooting fish in a barrel. This only satisfies the short-term needs of the business. Customers will probably also struggle with brand loyalty here, as a cold, hard sales approach is hardly attractive these days. Find out what the customers like, want, and need in order to turn that sales funnel into a loyal customer base.