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Last Updated on August 4, 2021 by Work In My Pajamas
Have you ever considered activating your Facebook Reviews tab on your Facebook business page? If not, this blog will convince you to just do so.
The advantage of having the option of accepting direct reviews from your users on one of the most known social media platforms can be an ignition in your surge for transparent communication with your customers.
Facebook reviews widgets are important because potential users visiting the businesses run through reviews given by the existing users of the brand before making their purchases. This means that you need to lay focus on achieving and enhancing the reviews generated on Facebook. Because the algorithm is smart and having a well-optimized business page on the social network can help you in ways that you probably cannot fathom.
Before we dive into the ‘How’ of embedding Facebook reviews widget on the website, let us understand the importance of doing so.
In This Post:
Embedding Facebook Reviews On Website: The Importance
- Showcasing real reviews can help you increase your credibility and customer trust in the brand’s services or products
- Attract new customers by showcasing your high rating and outstanding Facebook reviews
- Build a strong and healthy user-brand relationship by allowing customers to write for you
- The buying decision of the prospects is highly influenced by your presence on Facebook. And embedding Facebook widgets onto your web pages can impact the customer’s buying journey.
How Can You Embed Facebook Reviews Widget On Your Website?
92% of the people check reviews before visiting a store. This makes it important for brands to include Facebook reviews given by the users of the brand onto the website. Here is how you can do it easily, without any hassle.
1. Facebook Self-Embed Method
By leveraging this method, you can directly choose and embed the reviews generated on Facebook to the website.
- Head over to the reviews section of your business’s Facebook page.
- Choose the reviews that you wish to embed and then click on the three dots in the upper right corner.
- Next, choose ‘embed’ from the options, a code will be generated.
- Copy the code and check out the preview to know how will it look on your website.
- Lastly, go to your website’s HTML or CMS editor and paste the given code.
And that’s all. You have your Facebook reviews embedded on the website.
2. Facebook Reviews Widget
If you want to be efficient in the process of embedding Facebook reviews on your website, employ social media aggregators.
These tools can effortlessly fetch all the reviews generated on Facebook and embed them on the website. In fact, you can easily moderate the content and filter out the most relevant and appropriate reviews to showcase on your website. This helps in generating an enhanced viewer engagement while also encouraging your visitors to check out your brand and make a purchase.
Furthermore, you can customize the content easily and make it look to be in line with your brand’s aesthetics, which can help in boosting the appeal of the website and improve its dwell time.
The best part is that it gets updated in real-time, which means that you can display unique and updated reviews as soon as they get posted by the users.
All that you need to do is, copy the generated code and paste it on your website’s pages, after finishing the processes and having a preview.
Effortless, ain’t it?
Best Social Media Aggregators to Embed Facebook Reviews Widget on the Website
1. Taggbox Widget
Taggbox Widget is a smart and promising tool that can help you effortlessly embed reviews generated on Facebook to your website. Not just FB, it, in fact, aggregates content from more than 15 social media platforms.
The easy-to-use tool can help you display the content on the website by simply pasting the generated code on the backend of the website. You can also moderate the generated content to make it relevant to your brand and customize the widget’s look by leveraging 11+ high-end themes available.
Further, it makes displaying real-time content easy and helps you attract more eye-balls, greater leads, and conversions.
2. Tag Embed
Tag embed is yet another amazing social media aggregation tool that can help you to embed Facebook reviews on your website and improve its performance.
It enables you to manage content better by filtering out what’s irrelevant for your business and transforming the look of the widget by including unique design elements like font size and color, banner, background, and more effortlessly.
Further, it helps you to have an in-depth analysis of your widget to let you determine what is going well and what isn’t.
Over To You
Reviews help in building brand trust and acts as social proof for brands, which is an important factor when it comes to sustaining the competitive wave in the digital sphere.
Facebook reviews widget will greatly influence your audience’s minds as it is one of the most used social media platforms.
Leverage them appropriately to your website to enhance user experience and brand conversions.