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Last Updated on November 12, 2018 by Work In My Pajamas
If after working in several office jobs, you found it wasn’t for you, then you may have chosen to look for alternative ways of making money such as becoming self-employed. If you hate the idea of rolling out of bed, then that’s another reason this may have seemed to be an ideal way of making money for you. Although it’s may be more convenient, being self-employed isn’t necessarily easier. It often requires a great deal of hard work as well as marketing to generate a steady income. However, if you find a niche and consider selling a product that’s in high demand, you may be able to make your dreams of working in your pajamas come true. On that note, you’ll find three ways that you can market yourself if you’re self-employed below.
Customize Your Vehicle
When self-employed, saving as much money as you can is key. You may not have a robust budget to work with in comparison to established businesses or people who have a steady flow of income. For this reason, when marketing yourself, it’s essential that you try and be as cost-effective as possible. One way that you can do this is by using personalized decals as a way of branding and creating a greater level of exposure. The good thing is that it can be used for any type of vehicle seeing as you can get ATV custom wraps as well as custom wraps suitable for a small car or truck. It should be relatively affordable and an expense that’s well worth it as you’ll essentially be advertising your product or service every time you go out. It will certainly cost you far less than a TV or billboard advert would.
Hand Out Flyers
Another way of marketing or advertising yourself if you’re self-employed is by handing out flyers. This may seem like an old-school idea in this digital age, however, flyers can still be classified as an effective marketing tool. The key is to get a good graphics designer to come up with a compelling and eye-catching design. You should also ensure that the flyer contains a message that is strong and straight to the point as well as making your contact details visible. The final step would be to post the flyers or distribute them in areas where your target market is likely to be.
Create an Online Community
A near free way of marketing yourself as a self-employed individual is to create a home for yourself online. This could mean creating a website or blog that clearly and succinctly states who you are and what you do. This can be used as a point of reference for existing and prospective clients as well as a platform for customers to interact with you and see your products or services. It’s also a chance to present yourself as an expert in your field by starting a blog or creating motivational videos. Other ways to build an online community include ensuring people have a clean user experience as well as creating content that caters to your target audience.
Unless you hit the jackpot, making money often takes thought, time and effort. The same applies to being self-employed, so it’s imperative that you pour as much effort into marketing as you can. By doing so consistently, you should find that you begin making good money from home in no time.
