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How To Set Up A Successful Business Expo

September 10, 2014 By Lizzie Weakley 7 Comments

Kim Rowley & Nate Meyer at FMTC Meet Market Booth

It takes a well-designed plan to set up a successful business expo. You must first put together a team of people who can get things done. Determine which venue to use for the expo, assess your venues space, give the vendors a floor plan to choose a space, define the workshop topics and who the keynote speaker would be, make sure that your company’s displays are visible in various parts of the venue and if any other entertainment, i.e., musical, entertaining workshops will be hosted.

In This Post:

  • The Planning Phase
    • Negotiations
  • Moving Forward
    • Workshops, Workshops, Workshops, Keynote
  • Advertising

The Planning Phase

Negotiations

Now it’s time to invite the big dogs. Whether you’re hosting a small business expo or inviting Fortune 500, you must invite vendors. Let the vendors know that participating in an exposition or exhibits of their business’ products and services can be rewarding by bringing in same-day business, and the notoriety and name recognition that every business deserves.

Plan your event early but always be ready to adapt. Planning ahead allows you and other companies to have time to reserve space and schedule the event on their calendars. Six months to a year is plenty of time.
As a host, be sure to get as many paid reservations as possible. When a company pays for their reserved space, they will most likely show for the event.

An expo should be entertaining as well as informative. Encourage vendors to be creative with their presentations.

Assess your available space and invite as many businesses as can accommodate the space. Create a reserve list, and as a business declines; use your reserve list to invite another business.

As you determine spaces for your vendors, be sure to recover the costs of renting the venue and allow them a copy of the floor plan to select their spots on a first-come first serve basis.

Request a Free eBook about Meeting Convention and Event Planners

Moving Forward

Workshops, Workshops, Workshops, Keynote

It is important for the vendors to get more out of this event than just displaying or demonstrating their product. They need ideas. Ideas and ways to grow their business, to enhance the products and services that they already provide, ways to become a household name and be at the top of the list when customers think of that type of product or service needed. You must host informative workshops that promote networking, sales and ways to grow your business. A dynamic keynote speaker with business acumen and success would be ideal for vendors who participate in the event.

Advertising

Advertise well for this event using resources such as the internet, signs, flyers, brochures, radio and television to promote your event. Speak with a talented design company about doing long vinyl banners for help with your advertising.

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Filed Under: Business Tagged With: advertising, business, business expo, event planning, flickr, new media expo, workshops

About Lizzie Weakley

My name is Lizzie Weakley and I am a freelance writer from Columbus, Ohio. I went to college at The Ohio State University where I studied communications. I enjoy the outdoors and long walks in the park with my 3-year-old husky Snowball.

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Comments

  1. JB says

    August 6, 2016 at 8:55 pm

    Good article Lizzie. I will be attending a business expo this October as a vendor and will apply what you state here.

  2. Ron Gibson says

    November 21, 2016 at 9:49 am

    How much experience have you had setting up expos?

  3. Glynece says

    January 22, 2017 at 3:21 pm

    I found the checklist for an expo very helpful. Thank you very much!

  4. William73 says

    June 8, 2017 at 2:42 am

    Hello, do you allow guest posting on workinmypajamas.com ? 🙂 Let me know on my email

  5. Fane mogwadi says

    September 18, 2017 at 11:18 pm

    Good article .. may be I gonna need your help..

  6. aleck kaposa says

    January 2, 2018 at 4:16 pm

    brilliant ideas

  7. Virginia Dewey says

    September 5, 2018 at 1:46 pm

    Hi, in the above comment, an expo planning checklist was mentioned. Where is the link to this checklist? Thanks 🙂

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