No matter what your business is, you need to have some sort of web presence in order to be successful. However, you can’t just make a website any old way and expect to see results. You need to design it so that people have a thorough understanding of your business and everything you do. Here are four tips for making your company website more user-friendly.
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Study your favorite sites
Your favorite websites likely became so not just through their content, but also through their design. If you’re looking at a website and everything is an absolute mess and it’s impossible to navigate, then you’re most likely not going to want to revisit it, regardless of how good the content is. Look at the websites for companies that you admire and take notes on how they make the user experience enjoyable.
Make important things prominent
You don’t want for your site to feel like a maze. As a company owner, there are certain things you want to be as noticeable as possible. These include your company’s practices, contact information and products sold. All this information should be easily accessible. If people can’t find out this vital information within the first 30 seconds or so of their visit, they’re liable to just leave your site rather than waste time trying to figure it out.
Use appropriate colors
Color psychology is a real thing and should be greatly considered when designing a website. You want your website to utilize a color scheme that is tasteful and appealing. If your company sells luxury goods like expensive clothes and cars, you don’t want to use colors that are particularly loud, such as orange or bright red. Your customers might not realize it, but color can be a powerful influence on our decision-making.
Work with a website design company
Just because you own a business doesn’t mean you should be expected to do absolutely everything for the business. If you feel lost when it comes to web design, don’t feel bad. There are people who specialize in it. Hire a website design company like Color Grading Central or someone similar and you’ll have the relief of knowing that experts can take care of making a more user-friendly site.
We hope this has given you a good idea of how to make your company website more user-friendly. By using your best judgment possible and following the example of others, you can drive more visits to your website and hopefully, more business for your company.