If you’re going online with your business to sell products or services, there’s lots to think about. Will it work? Will I reach customers? Will I boost revenue? Yes, you need a great looking website which is user-friendly, and draws people in, but you also need to look at crucial elements such as marketing and customer service. Here are some top tips on how to make an impact in the ever-increasingly busy world of internet shopping.
So, you have decided to put your business online, selling goods and services through a website, now how do you let everyone know about it? Taking to the internet will get your company more exposure, but there are lots of other businesses doing the same thing. How do you stand out from the rest?
Some experts say you should be going for a personalized approach, targeting messages at customers across all digital platforms.
Of course, a good way to do this is through social media. You need to set up accounts across the likes of Twitter, Facebook, LinkedIn and Google+ etcetera. From there, you can share relevant news and views, post videos and other content – and build up relationships with your customers.
You could also try out email marketing, communicating with customers through newsletters, letting them know about any developments and offers. Make sure there’s a link to your website to drive them towards it.
Blogs can also help boost traffic to your website. Think about regularly posting, maybe more than ten a week to make as much impact as possible. You could also feature your blog in social media campaigns. Swapping blog posts with others can also help raise your profile.
Think smart, think SEO
When you developed your website for online sales, did you think about SEO? It’s really important. Search engines crawl across the content on your site, and they need to find key words and phrases to get your site up in the natural rankings. Those listings are key, as you don’t have to pay for them, and they will help put your company under the noses of potential customers. Think about getting some specialist help. Check out bigcommerce stencil ideas if you’re about to commission a website.
Once you have started driving customers to your online store, you need to keep them – encouraging them to return again and again, and not choose one of your competitors.This, however, comes down to good old-fashioned customer service. It’s about interacting with people through social media, personalising services, completing and delivering orders on time. And being contactable, if a customer wants to query something or simply get more details about your products or services.
You may sometimes feel that it’s a lot to do, but it’s your customers who should always be at the heart of everything you do when you trade online. Taking to the net to sell can be very rewarding, helping you to reach people beyond traditional boundaries – and helping your company to grow and prosper.