You’ve got a great product and a well-designed site, but those sales aren’t coming. Perhaps people land on your page, but your conversion rates are terrible. Maybe you’re seeing minimal success, but people just aren’t talking about your product. So what are you doing wrong? At this point, you’ll know that having a great product […]
5 Effective Channels to Consider for Your Paid Advertising Strategy Read More »
SEM, SEO, PPC. Digital marketing has a long list of acronyms for us to memorize, but what does it all even mean? With the growing popularity of digital advertising strategies as a way to generate business, it’s time to find out! Let’s give that last one, PPC, a look. According to PPC Statistics, companies receive $3 in
What Does PPC Stand For? 5 Ways PPC Can Help Your Small Business Read More »
The first commandment of marketing remains, “Know thy customer.” And with good reason. In fact, Constant Contact used this concept to transform itself from a fledgling startup to a company that rakes in $285.4 million a year. But how do you get into the head of your ideal customer? Through a persona analysis. Maybe you’ve heard
Are you a small business owner struggling to create a marketing budget? The average small business spends $400 on marketing. While that may not be a lot to some, to others it’s a lot of money when you’re starting out. If you’re marketing on a budget, you’re in luck! You can save money marketing while
9 Low-Budget Marketing Ideas for Home-based Businesses That Will Save You Big Time! Read More »
