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Last Updated on November 10, 2016 by Work In My Pajamas
Everyone loves the convenience of email. Business professionals are seeing the countless benefits of marketing with emails. However, there are also some reasons why this may not be the best idea. That is why it is essential for you to do your research and look into the different pros and cons of email marketing.
In This Post:
Mobile Users Are Good Email Recipients
Email marketing makes a really big difference for businesses with thousands of mobile customers. Reaching out to people on their mobile devices is a huge boost to their profits. In recent decades, millions of people around the world have invested in smartphones. Take advantage of this new boom in mobile technology as one reason to create an email marketing campaign.
Stay-at-Home Users Are Good Recipients
Also, think of the people who stay at home a lot – they also use the computer and have access to Internet technology. Some people run businesses from their homes or work exclusively online. Even stay-at-home people without careers may be looking for jobs or trying to communicate with friends, so they send and receive emails frequently. Estimate the total number of Internet users, whether they stay at home or move around often. You will find that the combined numbers exceed hundreds of millions of people.
The Downside: Generic Mail
Email marketing is mainly disadvantageous because spam is everywhere. Even if marketers are not spammers, they could still bombard their customers with annoying sales pitches and useless information. Generic mail is just as bad as spam mail. Think of the word “generic” as being a bad thing. If you send mail that could be sent to millions of other people, you are suggesting that your recipients are not that special. You are saying that they are not worth the effort to make mail that is unique, interesting and personalized to their needs. Think of each email recipient as an individual and take the time to make the person feel important. You are guaranteed to see a major boost in the number of responses you receive to each email.
Another Downside: Computers Are Not Always Reliable
Computer malfunctions are common, but they are sudden and often strike at the worst moments. That is why it is good to have professional help available to you at all time. Professional IT support is essential for commercial businesses that use many computers and have many different types of computer problems. Preventing these problems can be difficult, but luckily they are possible to solve.
Email marketing is not all easy and straightforward because there are several disadvantages. Even so, this method provides tremendous value to companies willing to invest in it. Just take the time to do your research and find the best possible solution for you.
Even after the disadvantages of e-mail marketing, many big marketers relies on it. They know the power of e-mail marketing and they are actually making the sales with it. The reason like computer system breakdown is something which doesn’t happen every day. This rarely happens in a year.
A proper research about your audience and providing them the flexibility to choose the topic can solve many problems of e-mail marketing. All it need is Proper research of your audience. It works very well.