When you talk about marketing per se, you know that it is all about selling something. The something can be a product (for example: cakes, clothes, songs, or fertilizer), a service (such as laundry, plumbing, bus or coaching services), or a person like yourself, a movie star or the next singing idol.
There are different ways to market these. You can go door-to-door, call prospective customers (telemarketing), send out brochures, hand out leaflets, post signs, posters, and billboards, or advertise on the radio, television or print media.
When you talk about internet marketing, it simply means using the World Wide Web as a vehicle for marketing products, services, other people or yourself. People engage in internet marketing because they want to increase exposure and hopefully increase sales as well. The difference between the usual way people market something and internet marketing is the tools used in the process.
The most common methods in internet marketing are:
Placing advertisements in websites. Website ads are one of the most common ways to market anything on the internet. You usually see ads on either the left or right side of a webpage. Sometimes the ads are found in the header (banner ads). People who allow ads to be placed on their web pages can earn money from the ads.
Using social networking tools. Facebook is one of the top social networking tools today. Many business owners use this in internet marketing. It is not uncommon to find a Facebook page dedicated to a restaurant, a store or a product. Twitter is another social networking tool used by internet marketers. Tweets (short messages) are often sent containing ads. To market yourself in the world of business, you can use LinkedIn. Here you detail your professional or work experience and establish links with people in the same field you are in or even outside of it.
Send emails. People often receive marketing newsletters or emails. Although these are considered spam or junk mail, email marketing is still a method used in internet marketing.
These are just some of the ways individuals and businesses expose and sell their products, services or themselves on the internet. Because internet marketing is cost effective compared to traditional marketing tools, many are taking full advantage of internet marketing. If you have something to sell, now is the time to use the internet to your advantage. Find out more about internet marketing by researching about the concept in more detail or by contacting an internet marketing professional who can help you build your reputation and turn your business into a success.
Darren writes on many topics including technology, free people search, social media and social networks.