How do the people who visit your website know that you are a legitimate business that owns and runs the site in a secure manner? The onus is on you to make sure that they know this is the case. This is why it’s so important for you to have an SSL certificate for your website.
Our aim is to explain what an SSL certificate is. We are also going to take a look at why it’s so important for you to have one in place.
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What does having an SSL certificate mean?
An SSL certificate gives assurance to people using your website that you legitimately own and run it. The presence of this certificate can enhance the level of trust that people have when they visit your site; it gives them more confidence that any information they provide will be safe with you.
SSL certificates are provided by several different Certificate Authorities, such as GoDaddy and Symantec. You need to approach one of these authorities if you want to secure an SSL certificate.
The difference between SSL certificates
It’s useful to know that there are different types of SSL certificate, to suit different needs. If you just want people to know that you are legitimate then you may simply want to acquire a basic SSL certificate which can cost as little as $9. Gaining this type of certificate is normally a simple process; everything is done automatically. Once you have the certification in place, you can use HTTPS in your web address, and you have the right to display the padlock symbol.
While this type of certification suits many businesses, it’s not ideal for everyone. There are some businesses that require a higher level of secure verification. They can gain this by acquiring an EV (extended verification) certificate. The process is a lot more involved than that for basic certification, and it can be a lot more costly; around $800. You should think carefully whether having this level of verification is absolutely necessary.
Why do you need an SSL certificate
Now that we have explained what an SSL certificate is, you can hopefully see why you need to have one in place. It’s up to you which type of certificate you invest in. If you are having problems making this decision, you may find it useful to speak to experts in marketing online in Sydney. They can advise you about all aspects of your web presence, including which type of SSL certificate best suits your requirements.
Whatever decision you make, you need to invest in an SSL certificate, in order to help make people feel secure when they visit your website. HTTPS is important in helping to secure the integrity of your website. It’s a vital tool for any business that has a web presence, today and going forward into the future of the Internet. This is why you need to have an SSL certificate in place.